The 2023 Off-the-Road Tire Conference, hosted by the Tire Industry Association (TIA), celebrated its 68th year by blending educational sessions and social gatherings, offering attendees a comprehensive understanding of OTR tire market trends alongside a chance to bond with industry colleagues.
At the El Conquistador Tucson Resort in Arizona, the conference hosted speakers from various sectors of the OTR tire industry, covering topics such as sustainability, OTR service safety, U.S. and Canadian economic outlooks and technology and employee trends. The event included a vendor show featuring manufacturers and suppliers showcasing their latest products and mingling with peers. A spa day, golf tournament and disk shooting contest added to the networking opportunities.
Take a look below at some of the sights from the event:
Continental Tire discusses how prioritizing dealer feedback maximizes profits
Continental Tire executives talk about the status of the PLT tire market, the company’s strategic balance between OE and replacement tire offerings, and more.
David Sickels is the Editor of Tire Review. He has a history of working in the media, marketing and automotive industries in both print and online.
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If you could boil this year's Continental Tire GOLD member meeting into one takeaway, it's that the tire manufacturer is putting a whole lot of effort into listening and responding to its dealer base. Continental doesn't own company stores, so building a strong value proposition around the company's brands and products with its distributors and retailers is the most effective path to success. To maximize the mutual benefits of this partnership, Continental leadership says acting on the will of its dealer base – whether that's about product, programs, distribution, or anything else – is paramount.
Executives discuss the future of sustainable tire manufacturing, the relationship between EVs and tire waste and what’s next for airless tire technology.