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Gold Dealers Sail into 2017

A board the Royal Caribbean’s Navigator of the Seas, 640 tire dealers, their guests and Continental Tire the Americas staff took to the sea for the 2017 Gold Dealer Meeting. This year 334 Elite Gold Dealers, including 67 new dealers, qualified for the annual Gold Dealer trip by selling more than 2,000 units in 2016.

Continental Navigates 2017 Plans at Gold Dealer Meeting

Aboard the Royal Caribbean’s Navigator of the Seas, 640 tire dealers, their guests and Continental Tire the Americas staff took to the sea for the 2017 Gold Dealer Meeting.

SEMA Pre-Show: BFG Celebrates 40 Years of Baja Racing History at SEMA

Michelin North America’s BFGoodrich is celebrating 40 years of off-road innovation at the 2016 SEMA show. Forty years ago, BFG introduced its Radial All-Terrain T/A tire and entered into SCORE Baja desert racing. In recognition of the history of BFG and Baja, the brand will display its racing history with displays including: – The 1972

Gates Corp. Hosting Sarah Burgess Meet & Greet at AAPEX

Gates Corp. will be hosting a Meet & Greet session with BMI Racing driver Sarah Burgess at AAPEX. The first 50 visitors who visit the Gates booth (#4038) on Nov. 2., from 3 – 5 p.m., will receive a special gift and the option to have items signed by Burgess. “It’s been a great year

Mickey Thompson Renews Title Sponsorship of Tough Trucks Challenge

Mickey Thompson Performance Tires & Wheels will continue to be the title sponsor of the Tough Trucks Challenge, part of the 2016 Lucas Oil 4-Wheel Jamboree Nationals Series. “Mickey Thompson has been a long time supporter of this popular series and the Tough Trucks Challenge,” said Ken Warner, vice president of marketing for Mickey Thompson.

Maxxis Expands Partnership with Jeremy McGrath

Maxxis has expanded its sponsorship of racer Jeremy McGrath, with a three-year deal as McGrath’s title sponsor. “We are excited to enter this new phase of our relationship with Jeremy,” said Brad Williams of Maxxis. “He is such a natural fit for the Maxxis brand. His achievements as a driver and an athlete span the

FRAM, Autolite Traveling the U.S.

UCI Holding’s brands FRAM and Autolite are hitting the road this summer to visit auto enthusiast events across the U.S. Master technicians from FRAM and Autolite will be on site at all stops to lead training sessions about filtration and spark plug technology and the mobile education unit will also feature displays of FRAM and

Continued Program Success

It was a big year for Continental Tire the Americas’ Gold Dealer program, with a record number of tire dealers qualifying for its 10th annual incentive trip. This year, 304 dealers, including 31 new Elite dealers, sold more than 2,000 units each in 2014 to qualify for a cruise through the Caribbean between March 23-29.

Sports Marketing: Turn Sports Fans into Your Fanatics

From professional leagues to local teams, billions of dollars are spent on sports marketing annually. Businesses are using team and venue sponsorships, live event advertising and more to reach potential buyers where they enjoy spending their free time. More and more tire manufacturers are branching out from traditional motorsport activities to include other sports in

#SEMA/GTE: Mickey Thompson Debuts Deegan 38 Wheel Line

Mickey Thompson introduced a new wheel line developed with five-time Lucas Oil Off Road Racing Series (LOORRS) champion Brian Deegan. The Deegan 38 wheels, scheduled for availability in March 2015, will debut with two styles for street truck, SUV and Jeep – the Pro 2 Black, and the Pro 4 Black. “We worked with Brian