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BFG Takes on Baja With New All-Terrain Tire

The Mexican state Baja California has been the backdrop of off-road racing for many decades and hosts both the Baja 500 and Baja 1000. The sand, silt, jagged rocks, grated and winding roads – as well as steep hills – make the region a natural roller coaster, and an off-roading playground. It is in this

Conti Takes a New Tone to Its Gold Dealer Meeting

Over the nearly 10 years of its Gold Dealer Meetings, Continental Tire the Americas has alternately spent time apologizing for poor fill rates or addressing other shortfalls in product, production or pricing. Such is the lot for a company that has been both building and repairing itself over the last decade. This year’s gathering –

Nexen Signs as EnduroCross Sponsor

Nexen Tire America has signed on as a sponsor for the upcoming 2014 Geico AMA EnduroCross, fueled by Monster Energy and presented by Lucas Oil series. The tiremaker will be bringing cash incentive with a $500 Holeshot award for Pro Main Events. “We are very impressed with the EnduroCross series and look forward to a

More Tire Companies Set Motorsports Plans

Yokohama Yokohama Tire Corp. will participate in five race series during 2014. “It’s a new year and we are fielding another strong racing lineup,” said Duane Sampson, YTC manager of motorsports. The tiremaker will serve as the exclusive tire supplier of the Red Bull Global Rallycross series. Additionally, YTC will sponsor the seven-race Lotus Cup

Omni Reveals New Logo for Radar Tires

Omni United unveiled a new logo for its flagship brand Radar Tires. Inspired by the company’s first year in motorsports, the logo is designed to emphasize the toughness and robustness of Radar Tires under the most extreme conditions, Omni said.  The logo retains the traditional black and red and offers better visibility and recognition. The

Yokohama Kicks Off ‘Home Team Pride’ Promotion

With the return of football season comes Yokohama Tire Corp.’s “Home Team Pride” promotion featuring the NFL’s Chicago Bears, New England Patriots and Indianapolis Colts." “These teams have some of the largest and most passionate fan bases in the NFL,” said Andrew Briggs, Yokohama director, marketing and product planning. “Plus, they are in strong markets

General Brand Hooks Up With Fishing Tours

Continental Tire the Americas’ General tire brand has joined the Inshore Fishing Association (IFA) as official sponsor for the 2013 season.

Continental Adds Capacity, Expands Gold Dealer Benefits

At its annual Gold Dealer Program meeting and incentive trip, Continental Tire the Americas offered updates about its production expansions, new products, dealer program and education enhancements, and marketing and sales promotion efforts.

Dealers See Success with Both Continental and General Brands

At its annual incentive trip in mid-April, Continental Tire the Americas welcomed some 260 members of its Gold Dealer Program who hit over 2,000 units purchased within the past year.

Bridgestone Leaks Super Bowl Ad ‘Teasers’

Bridgestone has expanded its online content, including a teaser of two new Super Bowl advertisements, as part of the brand’s new “Time to Perform” ad campaign.