Dealers See Success with Both Continental and General Brands
At its annual incentive trip in mid-April, Continental Tire the Americas welcomed some 260 members of its Gold Dealer Program who hit over 2,000 units purchased within the past year.
Bridgestone Leaks Super Bowl Ad ‘Teasers’
Bridgestone has expanded its online content, including a teaser of two new Super Bowl advertisements, as part of the brand’s new “Time to Perform” ad campaign.
Book It – Madonna Set for Super Bowl Halftime
As was reported here a few weeks ago, Madonna will perform during the Bridgestone Americas-sponsored 2012 Super Bowl halftime show. The Rock & Roll Hall of Famer will be joined by Cirque de Soleil and Jamie King for the show, which will be presented during the Super Bowl, at Lucas Oil Stadium in Indianapolis on
Material Girl Hits the Halftime Big Time
Madonna has been signed on as the star for the 2012 Super Bowl Halftime Show, sponsored by Bridgestone Americas.
Toyo Ready for Some College Football
Toyo Tire USA is joining the tailgate party at eight college football games this season. The company plans to display at the pre-game gatherings and will feature new tires, custom vehicles and free giveaway items. The Toyo models will also be on hand to meet fans and sign collectible posters. The first Toyo Tires tailgate
General Brand Sponsoring Off-Road Expo
Continental Tire the Americas’ General brand is the presenting sponsor of the Lucas Oil Off-Road Expo, which will be held at the Pomona Fairplex in Pomona, Calif., on Oct. 8-9. The event is the called the “premiere exhibition for off-road enthusiasts, manufacturers, and dealers,” with 10 acres of displays and demonstration areas full of off-road
After Rough 2009, Conti and Gold Dealers Steaming Ahead
Just as it takes a steady hand to navigate the waters of the Caribbean, Continental Tire the Americas is taking the same approach to its near-term efforts in the North American market. No major changes, no major announcements, just subtle adjustments and the addition of two new tires highlighted its Gold Program Dealer Meeting, held
Continental Gearing Up for Growth in 2010
Just as it takes a steady hand to navigate the waters of the Caribbean, Continental Tire the Americas is taking the same approach to its near-term efforts in the North American market. No major changes, no major announcements, just subtle adjustments and the addition of two new tires highlighted its Gold Program Dealer Meeting, held
Toyo Extends Sponsorship of Crandon International Raceway
(Akron/Tire Review) Toyo Tire (USA) Corp. announced it has signed a two-year sponsorship agreement with Crandon International Off-Road Raceway in Crandon, Wis.
Toyo Sponsors Drag and Rock Crawling Series
(Akron/Tire Review) Toyo Tire USA Corp. will sponsor both the NOPI Drag Racing Association (NDRA) and the Xtreme Rock race Association (XRRA) in 2006.