UCI Holding’s brands FRAM and Autolite are hitting the road this summer to visit auto enthusiast events across the U.S. Master technicians from FRAM and Autolite will be on site at all stops to lead training sessions about filtration and spark plug technology and the mobile education unit will also feature displays of FRAM and Autolite products.
“The summer mobile tour is an important grassroots, educational opportunity for us to showcase the ‘Do It Right’ mentality of the FRAM brand,” said Rich Fleming, vice president of sales and marketing for FRAM Filtration.
The mobile unit features video screens and interactive air and oil filter displays. One FRAM display illustrates how an air filter helps eliminate dirt and dust particles from a vehicle’s airflow, and the FRAM oil filter display uses fiber optics to trace the path of oil through an engine filter, the company said.
Additionally, the onboard Autolite spark cart features three working ignition systems – a waste spark system, a conventional distributor system, and a coil-on-plug system.
The first leg of the 5,000-mile tour will follow the seven-day, seven-city Hot Rod Power Tour, starting June 6. Check out all stops below:
• June 6: Hot Rod Power Tour – Madison, Wisc.
• June 7: Hot Rod Power Tour – Champaign, Ill.
• June 8: Hot Rod Power Tour – Madison, Ill.
• June 9: Hot Rod Power Tour – Memphis, Tenn.
• June 10: Hot Rod Power Tour – Hoover/Birmingham, Ala.
• June 11: Hot Rod Power Tour – Gulfport, Miss.
• June 12: Hot Rod Power Tour – Baton Rouge, La.
• July 17-19: Street Machine Nationals – St. Paul, Minn.
• Aug. 15: Woodward Dream Cruise – Detroit
• Sept.: 18-20 – Lucas Oil 4W Jamboree Nationals – Indianapolis, Ind.
• Oct. 9-11: NOPI Nationals – Nashville