Exclusive SEMA Show Photos on Tire Review’s Facebook Page
If you were unable to attend this year’s Global Tire Expo/SEMA Show, don’t worry – Tire Review has published an exclusive photo album from the show on its Facebook page. From press events to hot new products to tire and equipment manufacturers’ booths, it’s all included. New photos will continue to be added throughout the
Pirelli Tests Interactive Marketing Efforts at SEMA Show
Pirelli Tire North America representatives are testing a new electronic platform at the 2010 Global Tire Expo/SEMA Show this week with a lead generation tool designed by Rosetta, an independent digital and direct interactive agency. Using iPads, Pirelli representatives will collect contact information from the more than 100,000 expected attendees of the show. The platform was
Continental Tire Takes SEMA Product Award
Continental Tire’s ProContact with EcoPlus Technology was the winner of the New Products Showcase Awards for Best New Tire and Related Product at the Global Tire Expo/SEMA Show in Las Vegas this week. Criteria that ranked high on the judges’ selection for the awards included superiority of innovation, technical achievement, quality and workmanship, consumer appeal
TIA Displays New ATS Training Videos at SEMA Show
The Tire Industry Association is giving Global Tire Expo/SEMA Show attendees a preview of its newly revised Certified Automotive Tire Service (ATS) Program. TIA’s booth (# 40059) includes a video trailer that features some of the new content that will be included in the update to the certification material. Following the Expo, the trailer will
Rancho Loaded QuickLift Unveiled at SEMA Show
Tenneco said its new series of Rancho Loaded QuickLift suspension technology, introduced at the company’s Global Tire Expo/SEMA Show booth (#25031), is designed to simplify installation and increase business opportunities for traditional service shops. The new Rancho Loaded QuickLift units – which now include the application-matched and installed coil spring and upper mounting plate –
WECnology Offers Free Technology Advice to SEMA Attendees
WECnology is offering complimentary technology advice to any attendee at this year’s SEMA Show. The company said tire dealers across the country have already benefited from WECnology’s counsel on topics such as data and telecommunications, Internet marketing, business software and web presence. “Businesses are coming to SEMA to make important decisions. Some of those decisions
Pirelli to Host Celebrity Events at SEMA Show
Pirelli said it will capture the attention of the attendees at this year’s SEMA Show with an array exclusive vehicles, a demonstration of its “Green Performance” and special events featuring celebrities Chip Foose, Ken Block and Steve Saleen The tiremaker said its Green Performance strategy is aimed at developing products and solutions that combine maximum
Falken Debuts Three New Tires at SEMA Show
Falken Tire said it has expanded its product line to target three distinct audiences and applications. Debuting at SEMA are the new premium performance touring Azenis PT-722, Large Overall Diameter (LOD) WildPeak A/T sizes, and the EcoRun line of tires for truck, bus and radials, which draw their development from SmartWay low-rolling resistance technology. Azenis
Hankook Introduces New High Performance Ventus at SEMA
Hankook is displaying the new Ventus V2 Concept High Performance All-Season tire at its booth at the SEMA Show. The tire features a patented design and special compounds that allow it to match the performance capabilities of most summer tires, but with twice the snow traction, the tiremaker said. Hankook also will preview several other
Cooper Unveils Several New Tires at SEMA Show
Cooper Tire & Rubber Co. is introducing four new Cooper brand premium products at this week’s SEMA Show: Discoverer A/T3, Discoverer S/TMaxx, Cooper Zeon RS3-A and Cooper Zeon RS3-S. All four tires will be available to dealers in 2011 The Discoverer A/T3 is the latest addition to Cooper’s SUV and light truck tire lines as