Pirelli Tire North America representatives are testing a new electronic platform at the 2010 Global Tire Expo/SEMA Show this week with a lead generation tool designed by Rosetta, an independent digital and direct interactive agency.
 
Using iPads, Pirelli representatives will collect contact information from the more than 100,000 expected attendees of the show. The platform was designed to help Pirelli build, store and organize contact information of new and potential customers by signing them up for special offers, announcements and promotions from Pirelli and its partners.
 
“Rosetta’s mobile development team has delivered a premier touch technology tool that allows us to reach new customers and connect with them like never before,” said Tom Gravalos, vice president of marketing, motorsports and OE sales of PTNA.
 
Rosetta was named interactive agency of record by PTNA in April.