CTA Sponsors Pair of College Hoops Tournaments
Continental Tire the Americas’ Continental brand is now the title sponsor for two college basketball tournaments: the Las Vegas Invitational and the Las Vegas Classic. Both holiday tournaments will be held at the Orleans Arena in Las Vegas. The 11th annual Las Vegas Invitational will be held Nov. 25-26 and will feature top-ranked North Carolina,
Yokohama Re-Ups With NFL Teams
Yokohama has renewed sponsorship programs with the National Football League’s Dallas Cowboys, Denver Broncos and Baltimore Ravens.
Atlantic Tire Giving Wolfpack Nation a Big Boost
Atlantic Tire & Service is sponsoring North Carolina State University’s 2011-12 athletics programs, including the NCSU Fan Zone during football season. Located between the RBC Center and Carter-Finley Stadium, the NCSU Fan Zone features food, fun and entertainment on football game days. In addition to its participation there, Atlantic Tire will be offering coupons for
Toyo Expands College Sponsorship to Cornell
Toyo Tire U.S.A. Corp. is now the sponsor of Ithaca, N.Y.’s Cornell University Athletics, including football, men’s hockey, men’s and women’s basketball, and men’s lacrosse. Sponsorship elements include field signage at Schoellkopf Field for football and lacrosse, as well as a branded dasher board in the Lynah Rink for men’s hockey. Toyo’s logo and a
Yao Adds Stature to Maxxis Environmental Efforts
Freshly retired NBA and international basketball star Yao Ming joined with Maxxis officials as the tiremaker celebrated the company’s Cheer for the Earth initiative, targeting environmental protection through fuel efficiency. The event was held Aug. 16 at the Shanghai Regent Hotel in Shanghai, China. As part of its effort, Maxxis offered free pressure checks and
That Sound? It’s the World’s Smallest Violin!
Reading where North American automakers are boo-hooing over the shortage of tires for their production lines. And that they are seeing "double-digit price increases over last year," according to USA Today. Well, boo-hoo, boo-hoo. After decades of being second class citizens to the automakers, tire dealers now have company in the land of low/no fill
Challenges Met, Kumho Ready For Continued Improvement
Kumho Tire USA has weathered the storm of 2010 – a year riddled with the financial makeover of parent company Kumho Asiana Group, a sluggish economy and continued repercussions of the Chinese tire tariff – and is looking toward a bright future.Somewhat appropriately, the tiremaker used the sunny backdrop of Los Cabos, Mexico, when delivering
Kumho Offers the ‘Suite’ Life to NBA Contest Winner
Kumho Tire will award one lucky NBA fan the chance to cheer on the Los Angeles Lakers or Miami Heat from a catered luxury suite. As part of the Kumho VIP Fan Getaway, the tiremaker, which sponsors both teams, will award one winner and that person’s three guests a three-day, two-night trip to either Miami
If It Smells Six Years Old or Older, Just Leave It on the Shelf
Like many Americans, I am fully convinced that our so-called "neighbors to the North" have designs on our country. They have been ‘attacking’ America and the American way of life for so long, most people don’t even notice when those overly polite toque wearers launch another foray onto these shores. First they started speaking regular
Toyo Expands College Sports Sponsorships
Toyo Tire USA Corp. is increasing its sponsorship of college sports for 2011 with the addition of football sponsorships and expansion into more Division 1 conferences. Toyo has sponsored Pac-10 men’s basketball on TV, and the John R. Wooden Classic and the Hardwood Series featuring match-ups between the Pac-10 and Big 12 schools. With