Ride Control System Protocol – Matching The Components To The Application
During the fall of 1989, when I was working as a mechanic for an off-road desert racing team, we raced the famous Mint 400 held in Las Vegas. At that time, the 400-mi. road course consisted of bumps, jumps and basketball-sized rocks just waiting to break a suspension system. About 50% of all vehicles entered
Duke vs. UCLA in Carquest Classic
Carquest Auto Parts announced that it would again serve as title sponsor of the Carquest Auto Parts Classic college basketball game at Madison Square Garden in New York City. The 2013 edition will take place Dec. 19 and feature Duke and UCLA, which will meet in a regular season game for the first time in
Sports Marketing Strategies
Tiremakers share their sports marketing tactics – and the benefits to dealers.
Goodyear Promotes Fayetteville Plant Manager
Billy Taylor, manager of Goodyear’s Fayetteville, N.C., plant, was promoted to director of commercial tire manufacturing for the company’s North American Tire division.
Bridgestone Expands Product Lines, Marketing Initiatives
At its annual media and tire dealer ride-and-drive event in mid-March, Bridgestone Americas had plenty of news to share, including its new Turanza Serenity Plus and Firestone Destination LE2 tire lines.
Dude, From the Blimp, Nuthin’ But Net
You may have already heard of Dude Perfect, a group of otherwise perfectly normal dudes who like to mess around with basketballs. More specifically, mess around with impossible-to-believe trick shots they practice, execute and video tape to share on YouTube. Over two years, Dude Perfect has pulled off 99 oddball shots, from trampolines, off scoreboards,
Expanded Advertising, Promotion Set for Hankook
Hankook Tire America Corp. reiterated its 2012 marketing plans, and said it will continue to increase its marketing investment to build brand awareness and sales. The U.S. arm of Hankook Tire Co. posted record sales of more than $1 billion for 2011, and is working to improve product availability for U.S. dealers. “We have increased
Recognized Rubber and Polymer Expert Dies at 93
Akron native Dr. Stephen T. Semegen, 93, long-time research official at B.F. Goodrich Company and internationally recognized authority on polymer science and rubber, died on March 19. Semegen was born in Akron on Dec. 28, 1918. He attended Central High School, where he played football, track and basketball, was editor of the school newspaper,
Bridgestone’s Sports Marketing Soars With Super Bowl Activity
As the official tire of the NFL, NHL and the PGA Tour – and being involved in connected events – Bridgestone Americas certainly has a number of major opportunities to showcase itself in the most highly visible sports arenas in North America. One of those “connected events” is perhaps the single biggest sporting event in
Maxxis Nets Knicks Sponsorship
Maxxis will sponsor the New York Knicks for the remainder of the season, getting courtside, Jumbotron and LED ribbon board signage during home games.