As of the beginning of this week, tyrepress.com has a new partner website delivering the latest tire industry news in Italian, PneusNews.it.
Describing itself as “the new online magazine for information, documentation and analysis dedicated to the tire and wheel in Italy,” PneusNews.it comes from the company that produces Neue Reifenzeitung and reifenpresse.de, a magazine and website dedicated to the German-speaking market, as well as Tyres & Accessories and tyrepress.com for English-speakers. All three products have market-leading e-newsletters providing cutting-edge news updates.
The publisher of PneusNews.it, Klaus Haddenbrock, said Italy was chosen as the next suitable market for a tire news outlet because “the Italian tire market is one of the most interesting in Europe. With our new product we wish to offer tire, wheel, retreading, plus garage and fast-fit professionals in Italy a comprehensive news source.”
The PneusNews.it website and newsletter to which readers can subscribe on the new homepage has its own dedicated editor: “Our group is represented in Italy by its own local, autonomous editorial presence. Our editor in charge, Lucia Tonini, has already been responsible for similar projects in her previous career and will become ‘our face in the market,’” Haddenbrock said. (Tyres & Accessories)