Through a new promotion, sports fans have the opportunity to help decide which college football games will attract the Goodyear blimp.
Online voting via Goodyear’s website and ESPN’s SportsNation TV program will help choose which upcoming games are "Blimpworthy." Until 3 p.m. (Eastern time) today, voting to decide where the blimp will provide aerial coverage is open.
Voters can choose between the Nov. 12 games of Oregon at Stanford; Florida at South Carolina; and Miami at Florida State. The Blimpworthy voting results will be announced live on SportsNation on later today.
"Experts such as ESPN choose Goodyear for great aerial support on television, and we want to encourage fans to get involved and do the same," said Garth Ely, Goodyear’s director of brand marketing. "We plan to get consumers even further engaged with the Goodyear Blimp in coming months, as we talk about our brand and products in an exciting way."
Another Goodyear-SportsNation joint effort will give fans the opportunity to vote for the most Blimpworthy game for Nov. 26 aerial coverage with matchup announced and voting opening on Nov. 14.
