Four New Firestone Tires Launched - Tire Review Magazine

Four New Firestone Tires Launched

Bridgestone Americas Tire Operations introduced four new Firestone branded tires at the 2010 Chicago Auto Show: two new Precision tires, a new Firehawk Summer ultra high performance tire and a new Destination tire.

The Precision Touring tire, with a wide footprint and circumferential grooves, provides improved wear, handling and resistance to hydroplaning. The Touring, which has a 70,000-mile tread wear warranty, will come in 20 sizes ranging from 15 to 17 inches, BATO said.

The Precision Sport is designed to deliver great value. A high performance design, this all-season tire includes a 40,000-mile limited tread wear warranty and will come in 17 sizes, according to the company.

The Firehawk Wide Oval Indy 500 is the new UHP flagship for the Firestone brand, designed to provide high response and powerful braking performance. The tire, which is tuned for both wet and dry handling, comes in 40 sizes ranging from 15 to 20 inches and a W speed rating, BATO said.

The Destination ST, a sport truck tire that comes in 18 sizes, features an asymmetric, non-directional tread design built for all seasons and “spirited handling.” Tuned for performance SUVs, crossover vehicles and light trucks, the Destination is H, V and W-speed rated and comes with a 40,000-mile limited tread wear warranty, the tiremaker said.

"Our four new Firestone tires will build on our heritage of quality, innovation and performance that drivers have trusted for more than a century," said Phil Pacsi, vice president of U.S. & Canada consumer tire marketing, BATO. "It’s clear that there’s an increased demand for Firestone as our value brand. We’ve listened to the voice of the customer and we’re excited to be bringing four new Firestone brand tires to market to hit every key segment of the market including cars, trucks, SUVS and CUVs."

All four new tires come with the company’s Buy and Try 30-Day Guarantee and will launch in the second and third quarters of 2010.

You May Also Like

Kenda Tires becomes Cleveland Cavaliers associate partner for NBA playoff games

The tire manufacturer will be advertised on the court, with Kenda-branded rally towels, and will appear during local pre-game programming.

Kenda-Tire-Sir-CC-High-Fives-1400

Kenda Tires, this year an associate partner for the Cleveland Cavaliers 2024 NBA Playoffs run, kicked off its partnership announcement at the Kenda American Technical Center in North Canton, Ohio, on April 16 with an appearance from Cavs mascot, Sir C.C., and Ahmaad Crump, in-arena host for the Cleveland Cavaliers and "the Voice of the Cavs" during NBA games. Kenda will continue as an associate partner as the Cavs advance through the playoff seeding. This will include advertising on the court, a giveaway of Kenda rally towels, and advertising during local pre-game programming.

Nokian Tyres releases 2023 sustainability report

Highlights of the company’s sustainability actions in 2023 include a commitment to achieve science-based net-zero emissions by 2050.

Nokian-Tyres-sustainability-report
Giti Tire announces winners of STEAM competition

New this year, the winning teams from each division will progress to compete out of state.

Giti-STEAM-Winners
Nexen Tire to be the official tire partner of the San Diego Padres

Nexen Tire will be featured on a variety of marketing assets, including billboards and in-ballpark branding at Petco Park.

Nexen-Tire-Padres
WGH to recall up to 520,000 Terrain Attack, Terrain Pro winter tires

The tires are labeled as snow tires, but do not have sufficient traction to perform in all snow weather conditions, according to the National Highway Traffic Safety Administration.

Recall

Other Posts

K&R Tire Center to host grand opening of new Flint, MI location

The company said it will have representatives from Goodyear, local customers and dealership representatives on hand to celebrate.

KR-Tire-center
Bridgestone Retail Operations rolls out brand refresh for Tires Plus, Hibdon Tires Plus

Updates to the logo include a single-color tire mark; a logo palette comprised of Tires Plus yellow, black and red; and refined typefaces.

Tires-Plus-new-branding
Yokohama’s Advan Sport V105 tires will be OE for Subaru Impreza in Europe, Latin America

Yokohama said the tire enhances the car’s handling stability and comfort while reducing rolling resistance.

Yokohama-Advan-Sport-V105
OTAA to host free training for members in Akron, OH

The association said these workshops are designed to enhance technician’s technical expertise and keep them up-to-date with the latest industry advancements.

Stock-technician-training-1400