Sailun Sees Itself as a ‘Value Tier’ Brand
Non-stop rain negated any need for a water truck to wet the track during a recent ride and drive on Sailun tires. The standing water and slick conditions also made for a fun and informative test of the various tires’ abilities. New England-based Sullivan Tire & Auto Service, in collaboration with Sailun and TBC Corp.,
Two New Tires Get Their Own Road Trip
Toyo Tire USA Corp. used the imminent official launch of two important new tires to redefine its dealer education efforts and expand its consumer event presence. Coming to the market in September are a pair of all-new tires that Toyo feels will help dealers by filling two distinct, strong market segments. The Open Country R/T
Doing Your Due Diligence
Are you sure about this, Slim?” Digger Dan had to holler to be heard above the noise of his backhoe. He was preparing to dig a new drainage ditch behind my shop. “I think you’re fine,” I shouted back. “According to my calculations, that natural gas line should be 10 feet away. You’ve got plenty
Finally…A Colorful Picture
Thirty years ago when I joined this industry, it was quite enough to know that there were “dozens of tire companies” (when BFGoodrich and Firestone and many others were stand-alone companies) and “25,000 independent tire dealers” in the U.S. That was that and no one questioned what then passed for “market intelligence.” We had little
Wheel Cosmetics Primer
If you’ve spent more than a week in this business, you’ve probably been presented with some kind of problem related to wheel cosmetics. Whether it’s trying to identify and replace a wheel, figuring out how to repair cosmetic damage, or advising customers on how to care for their expensive chromies, knowing about wheel cosmetics will
Evaluating New Tire Options
It is important for tire dealers to understand that trucking fleets are in the business of hauling freight. Trucking fleets rely largely on their local tire dealer to assist in optimizing their tire program. It is not always easy to convince fleets to evaluate a new tire brand and model because of the complexities involved
Benchmarking 2014
Yardstick. Target. Scale. Level. Standard. These are all nice synonyms for the word “benchmark.” “Benchmark” itself is as simple word as the others, unadorned and uncomplicated. It is only when the word is applied does “benchmark” gain real meaning. In business terms, “benchmarking” is the act of determining a standard, a data-drive means of “measuring
Changing Your Mind, Not Rotors
How do you handle a brake pulsation complaint or comeback? Blame the pads? The driver? Defective rotor? As they say, when you point your finger at any of these items, there are three fingers pointing back at you. Myth 1: Machining rotors is unprofitable. Labor in your dealership does not take up inventory and does
Tire Brand Study 2014
You’ll notice that we’re presenting the results for both this year and 2012 so that you can get a better sense of trends that may have arisen as we came off of the Great Recession. In particular, this 21st Tire Brand Study shows that by and large tire companies appear to be better at meeting
OTR Market Forecast Brightens
Slow construction turnaround be damned, long-term market drivers point to long-term growth
What the Future Holds
An incomplete economic recovery continues to hamper the industry, but potential China tire tariffs pose a greater threat to the tire market future
There For The Taking
Service and maintenance opportunities grow, but multiple challenges and competition can trip up tire dealers
