2014 Editions Archives - Page 5 of 15 - Tire Review Magazine
Nitto Expands Grappler Line, Intros New Gen

Long viewed as a niche segment player in the UHP and light truck/SUV markets, Nitto Tire USA Corp.’s focus on those segments has brought the company a lot of notoriety among enthusiasts. In more recent times, Nitto has made strides in broadening its product screen, giving its dealers more products to address a wider range

Car Side: Getting Back to Bass(ic)s

Wiping the sweat from my forehead, I braced myself for action. “I think I’ve got it now. I grip the body with my right hand while grabbing the neck with my left.” Padre O’Brien gasped in surprise as I wrestled my quarry into submission, a clear sign that my unique methodology had impressed him. Freshly

To Put This in Your Hands

While scanning a recent TIA email about its government affairs, I was dumbstruck by one statement that smacked me hard: “Currently, about 17% of tires sold are registered.” One-seven-percent, as in 17 out of 100 tires sold are actually registered so that the owners can be quickly and easily notified should there be a safety-related

2014 Top Shop Winner: Flynn’s Tire & Auto Service

  It’s not any one thing with Flynn’s Tire & Auto Service. It is the sum of everything – the people, the facilities, the locations and towns, the customers, the attitude, the relationships, the merchandising and marketing, the top-level service techs, the firm under­stand­ing of what customers demand. It is all of those things and

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2014 Top Shop Finalist: Performance Plus Tire & Automotive Superstore

Though its tagline is “Locally World Famous,” in reality, 2014 Tire Review Top Shop Finalist Performance Plus Tire & Automotive Superstore is known worldwide. With a bustling location in Long Beach, Calif., a solid presence at events nationwide and a hearty e-commerce business that spans continents, the shop shatters expectations of a typical tire dealership.

2014 Top Shop Finalist: Redwood General Tire Pros

Among the many personal mottos by which Alpio Barbara lives, “If you’re going to do something, do it right or don’t even bother” is one that succinctly describes his drive to succeed, passionate community involvement and the way he runs his business, 2014 Tire Review Top Shop Finalist Redwood General Tire Pros. The Redwood City,

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2014 Top Shop Finalist: M&W Tire

Grazing over platters of fresh fruit and homemade cookies, patrons cozy-up on plush couches and cushy chairs to watch a favorite show on the 50-inch HD television. Some break away to bar tables with their laptops, or go to the computer station to play games or get work done via Wi-Fi. And when the free

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Pulling Profits

Despite concerns about seasonality and geographical limitations, trailer tires offer independent tire dealers a unique value. In most cases, these products deliver high-margins, and since few dealers carry these tires, there is often little competition. And costs associated with carrying these products are low – a dealer can cover a lot of the market with

Real Game Changer or Bust?

I was never much of a football player, which is not easy to say being a 5-9 kid from Canton, the cradle of pro football and the heart of Ohio high school football. My football career (and I use the term loosely) never amounted to much, but there was a piece of advice my high

Giving Your Business a Face Lift

We at Tire Review hear time and time again from our readers that in today’s ultra-competitive market, every edge is necessary to beat the competition. Fine-tuning your dealership’s customer service and perfecting shop operations are the first – and most ob­vious – steps. Beyond that, successful dealers are working hard to deliver even  more to

Vogue Tyre Celebrates 100 Colorful Years

Vogue Tyre & Rubber Co. be­gan in 1914 when Harry How­er, a chauffeur in Chic­ago, developed the white wall tire. To say that the rest is history would be an oversimplification – less than 1% of companies even make it to 100 years, noted Vogue Tyre president Greg Hathcock at the company’s 100-year anniversary celebration

To Scotland With Style…and Some Substance

Dutch tiremaker Apollo Vrede­stein BV unveiled two new products – the Vredestein Quatrac 5 four-season tire and Vredestein Snowtrac 5 winter tire – at a mid-June media event in Edinburgh, Scotland. In attendance were more than 600 journalists and tire dealers from around the globe. Vredestein chief marketing officer Markus Korsten addressed guests at a