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How Tread Depth Affects a Vehicle’s Handling

When thinking about the level of comfort the simple things give us, we can only hope for a similar level of comfort when driving a car on a cold day. Tread depth can help with this, which is discussed more below. Maybe your car isn’t as comfortable as some amenities, but it shouldn’t feel like

Hunter: Using IoT to Track Tire Service Metrics

You may have heard of the “Internet of Things,” or IOT, as it’s often referred to. But, if you’re scratching your head thinking, um…how does this relate to my tire business? We’re about to delve into just that. In this episode of What’s Treading with Tire Review, presented by AAPEX 2022, we’re joined by Pete

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How Hunter is Using IOT to Help Dealers Operate Smarter

You may have heard of the “Internet of Things,” or IOT, as it’s often referred to. But, if you’re scratching your head thinking, um…how does this relate to my tire business? We’re about to delve into just that. In this episode of What’s Treading with Tire Review, presented by AAPEX 2022, we’re joined by Pete

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What Is Your Mission as a Tire Dealer?

According to our tire dealer polling data, 42% of tire dealers who took our survey say their business doesn’t have a mission statement. Does this matter? What are the real benefits of having a mission statement, anyway? In this month’s episode of Rolling with the Numbers, we take a look at the mission statements of

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The Difference Between Tire Tread Patterns

Tires in the market today are mainly designed with one of three tread patterns: directional, asymmetrical or symmetrical. Each pattern lends itself to specific performance characteristics that help the tire, basically, do what engineers want it to. Tire Review’s Maddie Winer takes a look at each from the Tire Review Continental Tire Garage Studio at Babcox

Tire Innovations For EVs and AVs

With support from most automakers and the government, the transportation market is moving toward alternative powertrains, which include hybrid, hybrid plug-in and electric vehicles. The proliferation of these vehicles is being driven by economic factors, environmental policy and regulation and the public’s evolving perception and embracement of the technology. The drive toward EVs has slowed

Tread Elements that Make Winter Tires Stand Up to the Test

The tread design on winter tires is truly meant to stand up to the test of harsh conditions. I mean, just look at this one. So, let’s take a deeper look. First, many winter tires have lots of deep grooves, which can run circumferentially and laterally around the tire. A tire’s network of grooves helps

OE vs. Replacement Tires

OE tires are what you find on your car when you purchase a new vehicle, and tire manufacturers work closely with car manufacturers to develop these. According to experts at Continental Tire, OE tires are purpose-built to bring out the unique characteristics of a vehicle and optimize performance. This is necessary because not all vehicles

Tire Shops Can be a ‘Solutions Center’ for EV Owners

Outside observers would tell you tires haven’t changed much in the past 100-or-so years. Still round and black, right? But, those in the know realize that a lot of technology goes into tires, and there have been significant changes through the years to make them underrated-but-fantastic products. And the changes in future mobility are demanding

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Vredestein’s Growth & 2022 Plans [Audio]

On the heels of its latest all-terrain tire launch with the Pinza AT, the Vredestein brand is making its mark in the North American market. So, what does the brand have planned for 2022? And what about down the line? In this episode of What’s Treading with Tire Review, presented by AAPEX 2022, we’re joined by Abhishek Bisht, assistant vice

Tips for TPMS and Torque

When it comes to TPMS service and successful TPMS programs, you have to have consistent practices like testing the system before touching it, changing out service kits every time a tire is removed from a wheel and making sure programming tools stay up to date. And one crucial thing you don’t want to overlook is

Why Everyday Training Helps Technicians

You may be blocking off several hours or days for employees to accomplish their training, whether it be on new industry tools, tires or company best practices and policies in the repair process. But, it seems like shops are busier than ever before, and it can be difficult to find time to schedule training for

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