Bosch Realigns Aftermarket Units - Tire Review Magazine

Bosch Realigns Aftermarket Units

Robert Bosch LLC has reorganized several of its automotive aftermarket-related business units.

The key move was to combine its Bosch Car Service Network, Bosch Technical Training and Service organization, and both the Parts and Diagnostics/Wheel Service sales organizations into a single business unit.

These changes are intended to more effectively support sales of Bosch products through WDs, jobbers, retailers and repair shops, the company said.

“What is exciting about this new arrangement is our ability to utilize the best of our existing organization and add new talent from both inside and outside the industry,” said Bobby Bloom, Bosch vice president for its Independent Automotive Aftermarket unit. “All of these efforts are focused on becoming an even better partner in the aftermarket by focusing our strategy on the trends that are occurring, as well as those yet to come. What counts is the execution of our carefully-developed strategy, and that can’t take place without the right people. I’m proud to be part of a team that is focused and committed to our customers.”

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