The video contest now includes a chance for young video producers to have their auto safety videos broadcast as a public service commercial.
The contest will award three $5,000 college scholarships for the most compelling and effective videos that drive home life-saving messages on auto and tire safety, BFNAT said, and the top 10 filmmakers will also receive a new set of Bridgestone tires.
“Because car crashes claim the lives of more 16- to 21-year-olds than any other cause, we feel safety education is a priority,” said Christine Karbowiak, vice president of public affairs for Bridgestone Americas Holding Inc. “After challenging young people last year to create their own videos about auto and tire safety, we were extremely impressed with the talent, skill and passion of our nation’s youth. We are proud to continue Safety Scholars as a contest for teens created by teens.”
Last year’s contest drew some 300 entries, generating 1.3 million hits on www.safetyscholars.com and 24,000 viewings of the videos on YouTube.
In addition to scholarships, the top four 2008 winners will showcase their videos to top automotive journalists at the 2009 Chicago Auto Show.
The first 300 video entries will be accepted between May 27 and June 24 at www.safetyscholars.com. Grand prize-winning videos will be announced on Aug. 8.
Official rules and entry, eligibility and prize details will be available at www.safetyscholars.com. (Tire Review/Akron)
