Boston Tire Dealership Celebrates 40 by Giving Back
This past November, Boston-based Direct Tire & Auto Service celebrated its 40th year in business with a special promotion. During the month of November, Direct Tire donated $40 from every set of winter tires sold to a charity. The tire business sold 700 winter tires and at the end of the month donated $28,000 in
Tire Pros Close to National Advertising Campaign
Tire Pros, a subsidiary of American Tire Distributors, met at Disney World in Orlando earlier this week to announce its plan to support dealers through a national advertising campaign in 2015. The soft-franchise marketing group is currently talking with five college conferences to negotiate national-level, omni-channel sponsorships similar to Tire Pros’ sponsorship of the ACC
Steer Axle Tires
While every single tire position on a commercial tractor/trailer is important, the most watched tires on any rig reside on the steer axle. They are the first to touch the road when a driver pulls out of the yard, but more importantly they are the only tire that will eventually reach every axle positions. And
ATV Tires: A Natural, Easy Profit Step for Tire Dealers
Tire dealers stand to gain additional profits from stocking, selling and servicing ATV tires. With a small number of SKUs, a general knowledge of the different ATV segments, and the equipment needed to service small tires, tire dealers are more than capable to address this tire segment and take business away from ATV dealers. In
Triangle Details U.S. JV, New Branding Strategy
Seeking to expand its operations in North America and establish itself as a true global brand, Shandong, China-based Triangle Group Co. announced a venture with Oriente Triangle Latin America, its Latin America marketer and distributor to offer the Triangle brand in the U.S. “A global brand is one that is perceived to reflect the same
P Zero All Season Plus Launch
Racing, according to Enrico Bertaggia, former champion driver and CEO of Dream Racing, isn’t always about the car. In fact, when the race is all said and done, it’s always been about the tires. Bertaggia made that remark to media and tire dealers while prepping them for a day of driving at the Las Vegas
Bridgestone Americas Stu Crum Reveals His 2020 Vision
In August 2013, Stu Crum left Shell Oil Co. where he served as president of Jiffy Lube International to join Bridgestone Americas as president of its retail store group, overseeing more than 2,200 company-owned stores under the Firestone Complete Auto Car, Tires Plus, Hibdon Tires Plus and Wheel Works brands. Crum made news this past
Hankook Breaks Ground on First U.S. Plant
Exactly one year after Hankook Tire Co. entered into an agreement with the Clarksville- Montgomery County, Tenn., government to build a tire production facility, government officials, Hankook executives, media, guests, and business partners gathered on Oct. 9 to break ground for Hankook’s first U.S.-based tire plant and eighth global production facility. The 469-acre greenfield plant
Bridgestone Begins Guayule Research in Arizona
In the middle of blistering hot cotton country, Bridgestone Americas is working hard to introduce a new kind of crop that it feels will be a true “game-changer” for the tire industry. On Sept. 22, the tiremaker hosted a grand opening for its Biorubber Process Research Center in Mesa, Ariz. The 10-acre research and development
Precision Products: Ultra-High Performance Tires (UHP)
Aston Martin, Ferrari, Bugatti, Maserati, Lamborghini…Try Subaru, Cadillac, Land Rover and Volkswagen. Over the past 10 years, those in the industry have noticed the definition of ultra-high performance tires change in size and scope. What traditionally was only fitted on Porsches and Bentleys is now regularly outfitted on Nissans and BMWs. What is the reason
Hankook Breaks Ground On First U.S. Tire Plant
On Thursday, Oct. 9, Hankook Tire America Corp. broke ground on the site of its Clarksville, Tenn., plant – the tiremaker’s first U.S.-based production facility and eighth global production facility. The 469-acre greenfield plant – set to be fully completed in 2018 – is located in the Southern automotive corridor, an area of the U.S.
Pulling Profits
Despite concerns about seasonality and geographical limitations, trailer tires offer independent tire dealers a unique value. In most cases, these products deliver high-margins, and since few dealers carry these tires, there is often little competition. And costs associated with carrying these products are low – a dealer can cover a lot of the market with
