Vogue Tyre Celebrates 100 Colorful Years
Vogue Tyre & Rubber Co. began in 1914 when Harry Hower, a chauffeur in Chicago, developed the white wall tire. To say that the rest is history would be an oversimplification – less than 1% of companies even make it to 100 years, noted Vogue Tyre president Greg Hathcock at the company’s 100-year anniversary celebration
To Scotland With Style…and Some Substance
Dutch tiremaker Apollo Vredestein BV unveiled two new products – the Vredestein Quatrac 5 four-season tire and Vredestein Snowtrac 5 winter tire – at a mid-June media event in Edinburgh, Scotland. In attendance were more than 600 journalists and tire dealers from around the globe. Vredestein chief marketing officer Markus Korsten addressed guests at a
Bridgestone Ramps Up Guayule Research With Grand Opening
Bridgestone Americas cut the ribbon on its Biorubber Process Research Center in Mesa, Ariz., on Sept. 22. The 10-acre campus is the center of Bridgestone’s efforts to extract natural rubber from guayule, a shrub mainly native to Mexico and Texas. “Guayule research is being done in response to emerging challenges in the industry,” said Bill Niaura,
Tech International Celebrates 75 Years
Tech International is celebrating a few things this year. First, the company’s founder, Charles Cornell, will be inducted to the TIA Hall of Fame this year and at this year’s Tire Industry Honors Award Ceremony during the 2014 Global Tire Expo in Las Vegas. Just as impressive, Cornell founded Technical Rubber Co. in 1939, marking this year
Apollo Vredestein Unveils New Generation Products
Apollo Vredestein BV unveiled two new products – Quatrac 5 and Snowtrac 5 – at a media event in Edinburgh, Scotland. “Vredestein is unveiling these products in Scotland for three reasons. First are the country’s beautiful, astonishing landscapes. The second is for the famous saying that you can experience four seasons in one day in Scotland.
Pursuit of Performance
Although they may not be talked about on T.V. shows such as CSI: Crime Scene Investigation or even Brooklyn Nine-Nine, tires are as important to a police officer as is his vehicle, gun, armor or handcuffs. The same way that these other items help law enforcement officers to do their jobs, so too do purpose-built
The New Consumer: Are We Ruled By the Dollar?
The past few years have proved tumultuous for almost every American, and hardest hit was the middle class. Today, even though the middle class American continues to struggle, there may be light at the end of the tunnel, and that’s positive. It’s time to capture those dollars as confidence in the economy increases. However, the
New Run-Flat Aimed at Driver’s Peace of Mind
Bridgestone Americas released its DriveGuard tire line to media and dealers at a ride and drive event in Austin, Texas, at the Circuit of the Americas in early April. The tiremaker introduced its first run-flat tire in the ear ly 1980s. The tires were never marketed as a safety feature; rather they were touted for
Cooper Introduces CS5, Phases Out CS4
Cooper Tire & Rubber Co. is currently in the midst of the company’s 100-year anniversary. Cooper’s business is moving forward strategically, marking the anniversary with the introduction of a new product. In April, Cooper began shipments of its premium touring tire, CS5, which will replace the CS4. Yes, the company will replace its best-selling tire.
When (If) Lead Is Banned
The industry weighs in on wheel weight options and legislation.
Bridgestone’s Run-Flat Gives Drivers Peace of Mind; Dealers A Fresh Product To Sell
Bridgestone introduced its first run-flat tire in the early 1980s. The tires were never marketed as a safety feature; rather they were ideal for vehicles where space is a premium because run-flats eliminate the need to store a fifth wheel. “Historically, run-flats made for a very firm ride,” noted Robert Saul, Bridgestone’s product planning manager.
5 Questions With … Paolo Ferrari, chairman and CEO of Pirelli Tire North America
Pirelli Tire North America chairman and CEO Paolo Ferrari spoke with Tire Review at February’s Aston Martin On Ice event in Crested Butte, Colo. Ferrari gave us an in-depth look at the work he’s undertaken over the past two years and what the future holds for the company. TR: You’ve been optimistic about the U.S. economy. What’s that