David Moniz, Author at Tire Review Magazine
Pirelli Unveils Cinturato P7 All Season Plus at New F1 Track

By the time you’re reading this article, Formula One will have returned to the U.S. after a six-year absence. On Nov. 18, F1 race fans from aro­und the world will have focused their attention on the newly constructed and purpose-built Circuit of the Am­ericas in Austin, Texas. The track truly is something to see, and

Fast-Growing Nexen Tire Sets Sights High With New Plant

South Korea’s oldest tire manufacturer isn’t what you might assume. Originally established in 1942 as Heung-A Tire, the company now known as Nexen Tire Corp. is celebrating 70 years in business this year, and has ambitious growth plans for its future.Included within the highly automated Changnyeong tire factory’s 4.65 million square feet of floor space

Dealers See Success with Both Continental and General Brands

At its annual incentive trip in mid-April, Continental Tire the Americas welcomed some 260 members of its Gold Dealer Program who hit over 2,000 units purchased within the past year.

Bridgestone’s Sports Marketing Soars With Super Bowl Activity

As the official tire of the NFL, NHL and the PGA Tour – and being involved in connected events – Bridgestone Americas certainly has a number of major opportunities to showcase itself in the most highly visible sports arenas in North America. One of those “connected events” is perhaps the single biggest sporting event in

Pirelli Unveils 2012 F1 Tire Lineup in Global Event

By any measure, there is no bigger auto racing stage than Formula One. Bar none. It also is the most expensive form of motorsport in the world. Each team, depending upon how competitive it wishes to be, can spend anywhere from $120 million to $190 million per year. That tidy sum covers things like required

Hankook Addresses Shortcomings, Promises Bright Future at 2012 Meeting

While recognizing its dealers for helping reach record annual sales, Hankook officials made it plain that they recognize both the tiremaker’s shortcomings and what it will take for it to reach its future goals.

With a Billion Dollar Goal, Nitto Retains the ‘Underdog’ Role

Nitto Tire USA Inc. has received notice as what one could call the tire industry’s very own “underdog.” But recently, parent Toyo announced plans to double the Nitto brand sales to $1 billion globally by the year 2016.

West Va.’s King of Retreading Opens Doors With a New Partner

outhwestern Virginia. After successfully selling commercial truck, OTR, passenger and light truck tires since 1972, King’s Tire has recently taken on a new partner – Continental Tire the Americas.What started as a small family business is now garnering national attention as King’s Tire formally cut the ribbon on its reopened and all-new 25,000-square-foot retread tire

CTA Redefines General Brand With New G-Max UHP Offering

Continental Tire the Americas offered up Infineon Raceway as the center stage upon which to introduce the new General G-Max AS-03 to both tire and automotive journalists and its dealers in back-to-back events. “This is a tire that seems to offer a wide range of our dealers the opportunity to sell a very complete package,

N.J. Dealer Pairs Music, Tires in Unique Event

Selling tires is a passion few will ever understand. Playing the bassguitar is a passion even fewer of us will ever truly appreciate. JoelCaplan, owner/partner of BC Tire, based in Piscataway, N.J., not onlyunderstands and appreciates these two passions, he’s found a way toincorporate them both into a grassroots marketing effort that paiddividends to his

In Anniversary Year, Hankook Will Continue to Gain Momentum

When it comes to beautiful locations for a meeting, Puerto Vallarta, Mexico, is hard to beat. After the year Hankook Tire America Corp. just had, holding its annual Partner Days event at Riviera Nayarit there was a real treat for the 100 or so dealers in attendance.Hankook Tire America President and COO Soo II Lee

Pirelli: On 5th Avenue and on the Move in North America

Not long after setting up Pirelli’s new sales and marketing offices on 5th Avenue in New York City, the tiremaker is further strengthening its position in the North American market by committing to additional production capabilities with a new tire plant scheduled to be on line by the first half of 2012. Located in Silao,