Phoenix’s Community Tire & Auto is holding a grand “re-opening” of its stores to celebrate its certification as a “female friendly tire dealer.”
The Sept. 17 grand re-opening breakfast event comes after Community Tire managers and sales staff completed the extensive AskPatty.com for Tire Dealers training and marketing program.
“Until now, like many automotive businesses and service centers, we thought the obvious goal was to ensure that women were treated the same as men,” said Howard Fleischmann Sr., co-owner of Community Tire. “Through the AskPatty program, we’ve learned that treating women the same as men does not necessarily yield the ideal experience for women. This may not sound profound, but with an increased awareness of what elements women seek in a positive automotive servicing experience, our service centers are better prepared to meet and exceed the expectations of our female customers.”
Community Tire is a 2007 Tire Review Top Shop Award finalist.