Universal Underwriters Adopts Zurich as Brand Name - Tire Review Magazine

Universal Underwriters Adopts Zurich as Brand Name

(Akron/Tire Review) Universal Underwriters Group has adopted the brand name Zurich as of Jan. 2.

The move is part of the company’s ongoing integration with parent company Zurich North America Commercial (ZNAC).

“We received tremendous support from our Customer Council when we presented plans to adopt the Zurich name during our biannual meeting in September 2006,” noted Dennis Kane, senior vice president of dealer markets. “The auto dealers that sell our finance and insurance products advised us they see greater potential for brand awareness and recognition with their retail customers by utilizing the global Zurich brand.”

“Customers believe in Universal Underwriters not because of a name, but because of strong relationships and promises kept,” added Bob Tschippert, senior vice president of automotive specialty markets. “The move to the Zurich brand will enhance those relationships by giving customers access to a greater depth of capabilities and resources.

“Automotive aftermarket businesses will not see significant changes in the way we handle business,” he continued. “Businesses will continue to work through an account executive, and we will continue to provide peace of mind through strong relationships and outstanding service. The same is true for aftermarket associations. The value they receive from our shared interests will be steadily increasing as Universal Underwriters further integrates with Zurich.”

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