Beginning with last weekend’s Indianapolis 500 race, the Monroe “Shockmobiles” will continue to visit races, community events, Monroe customer locations and more across North America during the nearly 10,000-mile 2016 summer tour.
The Shockmobiles will help celebrate the Monroe brand’s 100th anniversary this year while emphasizing its “Everything Gets Old. Even Your Shocks” inspection message at consumer tour stops throughout the U.S. and Canada.
“The two Monroe Shockmobiles are a critical part of the ‘Everything Gets Old’ campaign as well as our 100th anniversary campaign, ‘Made for the Road Ahead,’” said Denise Hanefeld, manager of marketing communications for the Monroe brand. “Thousands and thousands of consumers see this impactful reminder through these summer tours. The Shockmobiles give us a powerful, direct link to vehicle owners who need to be reminded to inspect their ride control components for wear as this could directly impact safe vehicle steering, stopping and stability.”
Because shock absorbers and struts are “hidden” beneath the vehicle, the Shockmobiles feature a very eye-catching, 25-foot-long, 10-foot-high, translucent Monroe OESpectrum shock absorber that helps remind consumers about the importance of inspecting shocks and struts at 50,000 miles/80,000 kilometers.
U.S. and Canada tour stops include: Pittsburgh; Virginia Beach, Va.; New York City; Halifax, N.S.; Ottawa, Ont.; Toronto, Ont.; Little Rock, Ark.; Fort Worth, Texas; Dallas, Texas; Houston, Texas; Tucson, Ariz.; Phoenix, Ariz.; San Diego; Los Angeles; San Francisco, and others.
