Continental Tire the Americas has signed a deal with the American Youth Soccer Organization (AYSO) to become the official tire of the club.
As part of the multi-year agreement, Continental Tire will serve as the presenting sponsor of the AYSO Safe Haven program, a child and volunteer safety program. Additionally, the tiremaker will be included on all AYSO registration TV commercials seen on FOX Sports network, Conti said.
“Soccer is a global platform for Continental and youth soccer is the next piece of the puzzle for us,” said Travis Roffler, director of marketing for Continental Tire. “We are especially excited to sponsor the Safe Haven program, as safety is at the core of our business. We look forward to sharing with the parents of AYSO, important tips to keep their family safe while on the road driving their kids to and from practice.”
AYSO has more than 500,000 million players in the United States.
