You’d have to be quite generous to suggest that show attendance in 2008 was anywhere near 2007…and 2007 was noticeably down from 2006. That is the state of the economy. That most exhibitors I spoke to recognized that they were still seeing dealer principles certainly shows that most people understand what is going on.

At the same time, many are still questioning the cost/benefit equation. Goodyear, Michelin, Bridgestone, Kumho and wheel giant American Racing were absent. Those decisions were made months ago, well before the September/October meltdown. Sure, things weren’t too sweet back then, but trade show ROI was no doubt part of their participation decision.

Is it a problem specifically with SEMA? APPEX? Both? No, I don’t think so.

Some people I spoke week wondered aloud if maybe it was time for SEMA and APPEX to go an every-other-year schedule. Maybe alternate between the two, or hold the so-called Automotive Aftermarket Industry Week every other year.

For exhibitors and probably most attendees, that may not be a bad plan. The associations involved, however, likely see it another way. Remember, SEMA, TIA and the alphabet soup of associations that runs APPEX rely on trade shows for all-important revenue. Heavily.

I don’t know what the best answer is. I understand what’s at stake for all stakeholders. But maybe the industry should have some serious discussions and find ways to improve exhibitor ROI while adding tangible value for attendees. You cannot make anything totally recession proof, but you can do things to ease the inevitable bounce.

If you have comments to share, send to me at [email protected].

– Jim Smith