Falken HP Tire Named OE on New Subaru Crosstrek
Sumitomo Rubber Industries, Ltd.’s high-performance Falken ZIEX ZE001 A/S tire has been selected as OE fitment for Subaru’s new model, Crosstrek (known as the Subaru XV in other markets), which was released in the North American market in September.
Sumitomo Files Inconsequential Noncompliance Petition
Sumitomo Rubber Industries has filed a Petition for Decision of Inconsequential Noncompliance to the National Highway Traffic Safety Administration (NHTSA).
Falken to Replace Dunlop at Sumitomo Plant in Buffalo
Sumitomo Rubber has announced it will stop U.S. OE production of Goodyear’s Dunlop brand in 2018 at its Buffalo, N.Y., plant to instead focus on it’s own Falken Tire brand, according to an article in Nikkei Asian Review. The plant was acquired from Goodyear in 2015 when Sumitomo Rubber ended its partnership.
Sumitomo and USW Reach Tentative Agreement
Sumitomo Rubber USA (SRUSA) and the United Steelworkers have tentatively come to terms on their next collective bargaining agreement. “Both parties in the negotiations were thorough in their preparations and leveraged a longstanding respectful relationship to come to a tentative agreement,” said Bill Jackson, SRUSA’s vice-president of human resources
TBC Expands Sumitomo Passenger, LT Winter Offerings
TBC Brands has rolled out Sumitomo’s first studdable winter tire – the Ice Edge. TBC Brands will distribute the Ice Edge exclusively in North America.
TBC Brands Rolling Out New Sumitomo Truck Tire at MATS
TBC Brands will unveil its newest Sumitomo branded tire – the ST719SE Regional Steer – during the Mid-America Trucking Show (MATS) from March 23-25 at the Kentucky Exposition Center in Louisville, Ky.
TBC Brands Displaying New Sumitomo Commercial Tires at TMC Meeting
TBC Brands will display the new Sumitomo ST788 SE Steer Position and ST948 SE Drive tires at the Technology and Maintenance Council (TMC) Annual Meeting & Transportation Technology Exhibition in Nashville, Feb. 27 – March 1.
Sumitomo Rubber North America Hires VP of OE
Sumitomo Rubber North America has hired David Colletti as its vice president of original equipment.
SRI Hires Senior Sales, Marketing VP to Reestablish Falken Brand
Sumitomo Rubber North America has appointed Darren Thomas to senior vice president of sales and marketing to help Falken lead as a tier 2 brand. Thomas will report directly to Richard Smallwood, Falken Tire president and CEO. In his new role, Thomas will be responsible for the passenger, light truck, and medium truck tire sales
Falken Partners with Rock Climbing Champ
Sumitomo Rubber Industries’ Falken tire brand has partnered with world-champion rock climber Sasha DiGiulian. DiGiulian will be featured in the company’s “Grip the Moment” campaign. “Grip the Moment” reminds people to embrace the journey as much as the destination, and features athletes who embody that spirit, Sumitomo said. “In climbing, performance and grip are everything,”
Sumitomo Rubber Signs Sponsorship Agreement with Soccer Team
Sumitomo Rubber Industries has entered into a “platinum” sponsorship agreement for its Falken brand with FC Ingolstadt 04, a team competing in the Bundesliga German pro soccer league. Sumitomo first started sponsoring FC Ingolstadt 04 in 2015. Effective through July 2017, the new deal allows the tiremaker to broadcast commercials on the big screen at
Sumitomo Expands Tire Production in Brazil
Sumitomo Rubber Industries Ltd. announced plans to invest $312 million to add bus and truck tires production in Brazil, expanding its existing facility by an additional 144,000 square feet. In a formal statement, the company decided to begin production of truck and bus tires in order to ensure a steady supply of truck and bus
