Sumitomo Rubber Industries has entered into a “platinum” sponsorship agreement for its Falken brand with FC Ingolstadt 04, a team competing in the Bundesliga German pro soccer league.
Sumitomo first started sponsoring FC Ingolstadt 04 in 2015.
Effective through July 2017, the new deal allows the tiremaker to broadcast commercials on the big screen at the team’s home stadium as well as display the Falken logo on fixed signage and LED advertising boards around the soccer pitch, on the backdrops used during player and coach interviews, on the team’s official website and elsewhere.