Live at SEMA: Nexen Unveils Hot Rod Garage 1972 Plymouth Cuda
Nexen Tire unveiled the 1972 Plymouth Cuda built by Hot Rod Garage host Tony Angelo during an event at its Silver Lots booth at the 2016 SEMA Show. Dubbed the “Fishtail,” the restored Cuda combines Angelo’s love for muscle cars and drifting into a drift muscle car. The tiremaker partnered with Motor Trend TV and
Nexen Tire to Sponsor Global Winter Sports Competitions
In an effort to strengthen its brand power and increase sales of winter products, Nexen Tire announced it will be an official sponsor of four international winter sports competitions. With the upcoming 2018 Pyeongchang Winter Olympics, Nexen said it seeks to engage in communication activities with an aim to increase the popularity of winter sports,
Nexen Tire Earns Supplier Award from Fiat Chrysler Automobiles
Fiat Chrysler Automobiles (FCA) recognized Nexen Tire as the “Best Supplier in Quality.” “We are proud to be recognized for our outstanding quality products, service and leading-edge technologies, and will continue to innovate and manufacture tires of the highest standards,” said Nexen Tire, which was the only company from the tire industry to be awarded
Nexen Tops South Korea Customer Satisfaction Survey
Nexen Tire ranked first in the tire category of the “Global Customer Satisfaction Competency Index (GCSI) 2016.” This is the seventh consecutive year, the tiremaker has topped the list. The GCSI is an evaluation system of customer satisfaction that was developed by Global Management Association (GLOMA) under South Korea’s Ministry of Trade, Industry, and Energy.
Nexen Continues Sponsorship of MercedesCup
Nexen Tire Corp. will once again serve as official sponsor of the ‘MercedesCup’, an ATP World Tour 250 series tennis tournament, for the second consecutive year. “With the continued sponsorship of the ‘MercedesCup’, one of the world’s most popular sporting events, we look forward to delivering and building a dynamic brand image of Nexen Tire
Nexen Customer Trip Focuses on Brand Building, Relationships
Nexen Tire America Inc. emphasized its brand building and enhanced customer relationships with its wholesale and retail partners at its customer trip in California’s Napa Valley. For the past two years, Nexen has been focusing on a re-education campaign for wholesale and retail channels to“elevate its brand to match the high quality of its products,”
Nexen Renews MLB Sponsorships, Partners with Pirates
Nexen Tire Corp. will continue to partner with the Texas Rangers and Los Angeles Angels and has entered into a new partnership with the Pittsburgh Pirates for the 2016 Major League Baseball season. “Nexen Tire’s dynamic brand image aligns with the image of MLB, which is one of the premier sports leagues all over the
Nexen Ranks 4th in J.D. Power OE Customer Satisfaction Segment
Nexen Tire Corp. ranked 4th out of 12 tire brands in the Passenger Car segment of the 2016 J.D. Power Original Equipment Tire Customer Satisfaction Study. “This study’s results showcase the remarkable growth of Nexen Tire,” said Nexen Tire. Adding that, “Through continuous investments in R&D, Nexen Tire will continue to improve product quality and
Gibson Bros. Tire Wins Big in Next Level Sweepstakes
Nexen Tire America Inc. hosted its 2015 fourth quarter Next Level Associate Dealer Program sweepstakes event at the Las Vegas Wynn Hotel on Feb. 27. Pulaski, Tenn.-based Gibson Brothers Tire was awarded a grand prize of $75,000. Gibson Brothers sold more than 100 Nexen tires in the fourth quarter to qualify for the grand prize. Nexen
Nexen Launches ‘Purple Summit’ Marketing Campaign
Nexen Tire Corp. is launching a “Purple Summit,” an integrated marketing campaign, as part of its efforts to expand global marketing activities. Starting this March, Nexen will host events for its business partners under the name of Purple Summit. The campaign is designed to enhance business relationships at home and abroad through various programs and
Nexen Hires New VP of Sales
Industry veteran John Thomas has joined Nexen Tire America Inc. as its new vice president of sales for the U.S. market. In his new position, Thomas will lead a growing sales force that includes outside sales reps, a sales management team and an inside customer service team. Thomas has more than 32-years industry experience. Prior to
Nexen Appoints New CEO
Nexen Tire Corp. has appointed President Travis Kang to CEO of the company during a general shareholders’ meeting on Feb. 17. “We expect that President Kang’s strong leadership will help us take a fast and dramatic approach in business policies based on long-term plans in order to make quick and bold investment for the company,”