Nexen Tire Corp. is launching a “Purple Summit,” an integrated marketing campaign, as part of its efforts to expand global marketing activities.

Starting this March, Nexen will host events for its business partners under the name of Purple Summit. The campaign is designed to enhance business relationships at home and abroad through various programs and activities while also sharing Nexen Tire’s future visions with business partners, the tiremaker said.

The first campaign, “2016 Purple Summit, Manchester,” will be hosted from March 4-6 in Manchester, England. During the campaign, participants will learn about Nexen Tire’s numerous programs including a gala dinner, the Nexen Conference, the Nexen booth tour and a soccer match at Etihad Stadium.

“Nexen Tire has initiated the ‘Purple Summit’ for its worldwide business partners to establish solid relationships starting in March 2016 in Manchester, England. Through the program, Nexen Tire will continue to make a long-lasting commitment to its partners, as well as to its customers all around the world,” the tiremaker said.

For more details, visit Nexen Tire’s Facebook page.