The contest, part of the company’s commitment to driver safety education, lets young drivers create a compelling video to encourage their peers to make better decisions and drive safer, Bridgestone said.
The top ten videos as selected by the judging panel are posted on YouTube, My Space and Facebook so everyone can see the videos, then vote for their favorites at safetyscholars.com. The three student producers who earn the most votes will each receive a $5,000 college scholarship, a set of Bridgestone brand tires and will have their videos aired as public service announcements on television stations nationwide.
Previous winning videos have utilized first-person accounts, dramatic narratives and other creative formats, including stop-motion photography with Lego figures, to deliver messages about the importance of being safe and distraction-free behind the wheel. New this year, teens will also be able to share ideas about how a “green” approach to vehicle use and maintenance is good for everyone.
Videos must be 25 or 55 seconds in length. The first 300 entries will be accepted May 27 through June 17 at safetyscholars.com. Afterwards, a panel of judges will select 10 finalists based on the following criteria: how well the video compels viewers to be more safety- or eco-conscious when using or maintaining their vehicles, and how well the video effectively and creatively communicates its message. Grand prize-winning videos will be announced July 23.
Official rules with complete entry, eligibility and prize details are available on safetyscholars.com. (Tire Review/Akron)
