Yokohama Says it is Taking Other Tire Companies to Court
(Akron/Tire Review) Yokohama Tire Corp. said it has “initiated legal proceedings against several tire companies,” including Hangzhou, Tireco, Cooper, Guizhou and Greenball, claiming infringement of Yokohama tire patents.
Yokohama Dedicates New Columbus DC
(Akron/Tire Review) With Ohio Governor Bob Taft on hand, Yokohama Tire Corp. dedicated its new 650,000-square-foot distribution center in Groveport, Ohio, near Columbus, yesterday.
Yokohama Parada Spec-X Targets Large Wheel Segment
(Akron/Tire Review) Yokohama Tire Corp. has released the new Parada Spec-X line, which targets larger sedans and light trucks and SUVs.
Yokohama Announces Price Increases
(Akron/Tire Review) Effective June 1, Yokohama Tire Corp. will increase prices for its passenger, light truck, medium truck radial and “some” OTR tires by up to 7%.
Yokohama Unveils New Corporate Image Ads
(Akron/Tire Review) Yokohama Tire Corp. is unveiling a new corporate branding campaign in a series of trade ads.
Yokohama Now Laguna Seca’s Official Tire
(Akron/Tire Review) Yokohama Tire Corp. signed a deal to become the “official tire” of Mazda Raceway Laguna Seca in northern California.
Dinan’s Tuner Cars to Ride on Yokohama’s Advan Neova Tires
(Akron/Tire Review) Yokohama Tire Corp.’s Advan Neova tire brand has been named the exclusive tire for Dinan’s modified BMWs and MINIs.
Yokohama Appoints Koplin, Palang to Marketing Posts
(Akron/Tire Review) Yokohama Tire Corp. announced that it has named Fred Koplin director of marketing and Theresa Palang manager of advertising and public relations.