Yokohama Now Laguna Seca’s Official Tire - Tire Review Magazine

Yokohama Now Laguna Seca’s Official Tire

(Akron/Tire Review) Yokohama Tire Corp. signed a deal to become the “official tire” of Mazda Raceway Laguna Seca in northern California.

The three-year deal was completed with the Sports Car Racing Association of the Monterey Peninsula, which oversees the raceway’s operation.

The track hosts a number of major racing events during the year, including the Rolex Monterey Historic Automobile Races, U.S. Sports Car Invitational, and Monterey Sports Car Championships, which will host an American Le Mans Series race.

"Motorsports is an integral part of our marketing strategy," said Jim MacMaster, Yokohama’s business division executive vice president. “Our affiliation with Mazda Raceway presents us with several new opportunities to showcase Yokohama and our ultra-high-performance Advan tire line. Our presence at Mazda Raceway will be visible on the Yokohama Tire bridge, as well as with signage around the historic track in the hills above Monterey."

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