Cooper Introduces New Ad Campaign Targeting High Performance Youth Market
(Akron/Tire Review) Cooper Tire & Rubber Co. launched a new national ad campaign that incorporates television and print ads that reach out to a young, high-performance-minded audience.
Cooper Signs Funkmaster Flex to Endorsement Deal
(Akron/Tire Review) Cooper Tire & Rubber Co. has signed hip-hop star Funkmaster Flex to a year-long endorsement contract.
Yokohama Unveils New Corporate Image Ads
(Akron/Tire Review) Yokohama Tire Corp. is unveiling a new corporate branding campaign in a series of trade ads.
SHH to Exclusively Distribute Nankang Tyres In Brunei
(Clacton, U.K./Tyres & Accessories) Sin Hup Huat Co. has signed a memorandum of understanding with Nankang Rubber Tyres Corp. Taiwan, to exclusively market and sell Nankang’s full range of tyres for Brunei.
Bridgestone to Launch New Steer Tyre and Retread Range
(Clacton, U.K./Tyres & Accessories) Bridgestone UK will use the Commercial Vehicle show in April to launch a new, long-distance steer tyre, the R249, and a new range of Truck Point retread tyres.
India Struggles With Tire Exports
(Akron/Tire Review – Financial Times of India) In 2001, Ford had to recall 50,000 brand new Explorers to replace Goodyear and Michelin tyres that were suspected to have been damaged on the assembly line conveyor belt.
Vogue Names The ID Agency as Marketing Communications Group
(Akron/Tire Review) Private brander Vogue Tyre has named The ID Agency, based in Manhattan Beach, Calif., as its new marketing communications agency.
Arnco Launches ‘Brand Matters’ Program
(Akron/Tire Review) Polyurethane tire fill supplier Arnco has introduced a new promotional program to its certified dealers and equipment operators called “Brand Matters.”
Modern Tyre Service/Kumho Sponsor Irish Rally Champion
(Clacton, U.K./Tyres & Accessories) When Tyres & Accessories visited the Kumho stand at last week’s Autosport show, it was a hive of activity – an achievement that is no mean feat considering it was press day.
A Fresh Look: Supply Problems and Advancing Technologies Fuel Retreading Growth
Suppose for a moment that you’re the owner of a candy store, and that, for quite some time, you’ve been selling all of the quality candy that you can possibly stock in your limited storage space. And, suppose that your customers seem to be happy campers and that, for once in your career, they aren’t