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Arnco Launches ‘Brand Matters’ Program

(Akron/Tire Review) Polyurethane tire fill supplier Arnco has introduced a new promotional program to its certified dealers and equipment operators called “Brand Matters.”

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Arnco President Larry Carapellotti said the new program is designed to increase awareness and acceptance of Arnco flatproofing as an effective way to eliminate flat tires and reduce downtime in commercial operations.

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The voluntary program, Carapellotti said, includes a “Digital Branding Kit” that contains two promotional CDs, a counter card, a roll of  “Arnco Flatproofing Inside” wheel stickers and a self-inking stamp inscribed with the message: “Genuine Arnco Flatproofing – Ask for it By Name.”

A newsletter, direct mailings, publicity activities and a new ad campaign will help promote the “Brand Matters” program. Print ads are scheduled to run throughout next year in tire dealer and end-user trade journals, Carapellotti said.

“A brand is a guarantee of product quality and consistency, as well as an opportunity for dealers to enhance their profits with premium pricing,” said Carapellotti. “The promotional tools in the ‘Digital Branding Kit’ that Arnco is distributing to its nationwide network of Arnco certified dealers are intended to help dealers show that they are providing value to their customers with genuine Arnco flatproofing. By doing so, they are creating another reason for their customers to return to them for all their tire flatproofing needs.”

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