Dealer Debate: Tires Only Or Tires & Service?
In the world of independent tire dealers, there are two primary ways to conduct business: Sell tires and wheels only or sell tires and wheels plus full-blown automotive service. In recent years, there have been debates about which format fits today’s marketplace best. Here are two views offered by veteran tire dealers and the organizations
Regulators’ Overkill Hit Tyre Market
(India/Rubber Asia – column by Peter Taylor, editor) As tyre sidewalls shrink in the move to ever-lower profiles, it is understandable that manufacturers scowl every time some new regulatory mark or other needs adding to that already unreadable area just above the bead.
Goodyear Dunlop to “Blow the Lid of Fast-Fit Industry”
(Clacton, U.K./Tyres & Accessories) Goodyear Dunlop plans to “blow the lid off the fast-fit industry” by expanding its Hi-Q operation, mainly through franchised outlets.
Goodyear Dunlop Launches Hi-Q New Franchising Opportunity
(Clacton, U.K./Tyres & Accessories) Goodyear Dunlop has announced a new franchise opportunity for people looking to start or expand their own business in the tyre/motor industry.
Post-Sale Customer Contact: Why It’s Critical For Tire Shops
Everyone has heard of the importance of customer satisfaction; yet many tire dealers fail to implement programs that are truly effective and comprehensive. The best way to understand how customers perceive your services is simply to ask them. Just by asking, tire dealers can accumulate important – and actionable – information that often results in:
Yokohama Names New Ad Agency
(Akron/Tire Review) Yokohama Tire Corp. has hired Culver City-Calif.-based Kovel-Fuller Inc. as its new advertising agency of record.
Pirelli, Michelin Still Top of the Web
(Clacton, U.K./Tyres & Accessories) Following Tyres & Accessories’ pioneering publication of online tyre brand penetration rankings last year, T&A has again enlisted the assistance of Cambridge-based e-marketing specialists Envisional.
Goodyear Launches Fierce Web Site
(Akron/Tire Review) Goodyear Tire & Rubber Co. has launched a new Web site for its Kelly Fierce high performance line.
Brand Overhaulin’: Cooper Promotes New Run-Flats and Brand Approach
(Clacton, U.K./Tyres & Accessories) The biggest news from Cooper’s stand was the U.S.-based company’s decision to launch run-flat technology into the European market.
Public Service: Educating Consumers About TPMS is the Biggest Challenge
Com·mu·ni·ca·tion 1. The exchange of information between individuals, for example, by means of speaking, writing, or using a common system of signs or behavior Bart Cavin is general manager of Ken’s Service Center’s three stores in two suburbs southwest of Baltimore – Columbia and Hanover. Combined, they provide tires and service in 26 bays at