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Subaru Service Essentials

In this age of extended service intervals and exaggerated claims of longevity with little maintenance, selling service at a fair price is becoming more difficult. To help boost service sales, consider building a planned process for servicing your customers’ vehicles.

Product Spotlight: Filters

Efficient filtration can protect against unnecessary wear and prevent premature failure. Here are several options available on the market today.

Fouled Engine Air Filter Can Damage Mass Air Flow Sensor

The mass airflow sensor includes a piece of very fine wire with an electronic device that measures the amount of air being sucked into the engine and relays that information to the electronic control unit. Based on this and other information, the ECU decides how much fuel should be injected and when.

Social Media Hits Filter Market

Purolator, manufacturer and supplier of automotive filters, has "harnessed its online strength to reach out to its customers." As of April this year, Purolator is now using its presence on Facebook as well as Twitter and YouTube "to spread its message far and wide at lightening speed," the company claimed. "A large number of our

Filter Web Site Gets Multi-Lingual

Purolator said its Web site – purolatorautofilters.net – can now be accessed in a variety of languages. The addition of Canadian French, Mexican Spanish and American Spanish to the current Web site in English is expected to make the site even more customer-friendly, the company claimed. “Whether it is a DIY consumer who has decided

TRIB Addressses Canadian Parliament, Prime Minister

The following is an open letter to Prime Minister Steven Harper and all members of the Canadian parliament, written July 28 by Harvey Brodsky, managing director of the Tire Retread & Repair Information Bureau.

ArvinMeritor Sells Light Vehicle Exhaust Business

(Akron/Tire Review) ArvinMeritor has sold its North American Light Vehicle Aftermarket exhaust business, with plants in Loudon, Tenn., and Moncton, New Brunswick, to International Muffler Co., headquartered in Schulenburg, Texas.