Purolator Launches New Web Site
Purolator Filters has launched a new Web site designed to provide nearly every kind of filter information to do-it-yourself customers as well as automotive professionals, according to the company.
Purolator Launches ‘G-Man’s Garage’ Site
Purolator Filters NA, the official Bassmaster tournament premier sponsor throughout the USA and the official filter of BASS, will launch a new Web site devoted to fishing, www.gmansgarage.com.
Mann+Hummel’s Daryl Benton on ‘AMN Drivetime’
Benton talks about innovating for the future as the Purolator brand celebrates 100 years.
Forward-Thinking Filter Service Bundles
When will you see your customer next? You need to be asking this question every time a customer comes to your shop. You do not need to be a psychic to answer this question. What you do need is the maintenance schedule. Looking forward on the schedule can save your customer an extra trip, protect
The Importance of Cabin Air Filters on Severe Service Vehicles
Severe service vehicles are used in many rugged applications, which means preventative maintenance is key to keep them rolling and working. These types of vehicles are mainly driven in heavy-duty traffic in hot weather, in hilly or mountainous terrain and frequently tow a trailer. They’re also used for high-speed or competitive driving, or used for
Cabin Air Filters Prevent Mold, Spores, Pollen & Viruses
A micron is a term used a lot when talking about filters, but many might not know what it measures. A single micron is 1/1000 of a millimeter or 125,000th of an inch. A human hair is on average 70 microns in diameter. A cabin air filter is designed to filter out particles that are
How To Increase Brand Awareness For Your Cabin Air Filters
According to marketing surveys, it takes five to seven impressions to build brand awareness with consumers. Of those consumers, 59% said they prefer to buy from brands they trust. To leverage this while selling cabin air filters one must partner with brands your customers recognize. When you are presenting the customer with the estimate for
Women in Auto Care Announces 2017 Automotive Communications Awards
Women in Auto Care has announced the winners of the 2017 Automotive Communications Awards.
Subaru Service Essentials
Building a planned process for servicing a customer’s vehicle is something to consider. You can start the service sales process by becoming informed on what you can do that will not affect a customer’s factory warranty, then determine the minimum necessary to maintain the warranty so you can service the customer from day one.
Multi-Media Effort Set by Filter Company
Broadview, Ill.-based Purolator has launched a new filtration advertising and promotional campaign for 2012. The new TV, radio, print and online effort will focus on Purolator’s lines of oil, cabin air and synthetic oil filters. “The 2012 campaign focuses primarily on engaging Purolator’s audience through memorable television spots and by driving conversations on social media