Purolator Delivers Message in Metal Wars Videos
Purolator Filters said it has launched a series of videos in which combat robots "quickly and convincingly chew cardboard combatants to shreds."The series of “Metal Wars” videos, which can be seen by clicking here, focuses on the internal end caps and center tubes that in some competitive filters are made of flimsy, paper-based materials or
Purolator Unveils New Group 7 Filter Website
Purolator’s Group 7 brand has introduced a new website – www.Group7AutoFilters.com – that the company said provides comprehensive details on engine oil, air and fuel filters, plus cabin air filters. The site offers a range of product, technical and consumer information for repair shops, WDs and jobbers, according to Purolator.The site includes detailed dimensions, drawings
New Microfiber Oil Filter From Purolator
Purolator is offering automotive service professionals its microfiber media technology within the Group 7 by Purolator brand. Microfiber technology filtration media incorporates a more complex matrix of passages that oil must navigate before reaching critical engine parts, the company said. The filter design is said to provide better filtration in a unit that is smaller
Purolator Launches New Filter Help Line
Purolator has launched a new service to aid service technicians with questions about filtration products. The Purolator PROS (Purolator Response Office) is a free phone and email service offered by Purolator. Questions can be posed online through purolatorautofilters.com with answers coming by email within 48 hours, or they can get a more immediate response by
Purolator Launches New Group 7 Line
The Group 7 by Purolator filter line, designed specifically for independent repair shops, offers reliable and efficient performance at competitive pricing. The filters, distributed through warehouse distributors and jobbers to service dealers, are available throughout the U.S. and Mexico for virtually all popular domestic and import cars and light trucks, the company says. Following OEM
Primo Promo Push Planned by Purolator
Purolator has launched a new consumer advertising and promotional campaign that it expects will generate a half-billion impressions. The multi-million dollar, spring/summer campaign is designed to enhance consumer awareness for Purolator filtration products and generate pull-though sales for automotive parts retailers and repair shops. The national ad campaign, which features the Purolator tag line “Keep
Purolator Introduces New Heavy Duty Catalog
Purolator Filters says its newest catalog (PUCT209) for heavy duty applications includes expanded coverage for Class 8 over-the-road (OTR) trucks and buses. With more than 170 new part numbers, the catalog lists filters including oil, air, fuel, transmission, coolant, hydraulic filters and fuel/water separators used on heavy-duty vehicles. New product categories include cabin air filters
Purolator Releases 2009 Filter Catalog
Purolator Filters published its 2009 automotive filter catalog, which includes expanded coverage for Purolator PureONE premium-grade oil and air filters for domestic and import passenger cars, light trucks and vans for 1975 to 2009 model years. The 280-page trilingual catalog – in English, French and Spanish – includes 89 new product applications for the 2009
Mighty Taps Purolator for Filters
Purolator has been chosen by Mighty Distributing System of America to supply spin-on oil filters for Mighty’s Engine Guard II brand.
Purolator Launches New Campaign
Vehicle filter maker Purolator has launched a new consumer advertising and promotional campaign designed to build awareness and demand for its products among do-it-yourselfers.