Sailun Launches Hockey Advertising Campaign
Dynamic Tire Co. is kicking off a new marketing effort directed at Canadian hockey families for Sailun brand tires. The campaign, on hockey rink billboards across Canada, will go after hockey parents and players who are a large part of Sailun’s customer base. “Sailun stands for quality, safety and value,” said Brian Mielko, Dynamic Tire
Mobile Advertising Strategies
To make an impact while reducing your ad spend, consider a mobile pay-per-click campaign
Trico Continues Heavy Advertising Efforts
Wiper blade maker Trico said it is expanding its advertising activities to "drive consumer demand" for its products. Trico said it will continue with television, radio and online media “to promote the brand’s excellence in wiper technology,” focusing on the four primary TV networks and top-rated programs and Major League Baseball broadcasts. “We have learned that
Expanded Advertising, Promotion Set for Hankook
Hankook Tire America Corp. reiterated its 2012 marketing plans, and said it will continue to increase its marketing investment to build brand awareness and sales. The U.S. arm of Hankook Tire Co. posted record sales of more than $1 billion for 2011, and is working to improve product availability for U.S. dealers. “We have increased
Have You Tried Facebook Advertising Yet?
It’s encouraging to see so many tire dealers now using Facebook, many of them quite effectively! But how many of you have advertised on Facebook? If not, you are missing an excellent opportunity for extremely targeted online advertising and a great way to build your fan base. Facebook display ads show up on the right
Hankook Takes TAFF Advertising Award
Hankook won the National Tyre Distributors Association’s “Industry Advertising Campaign” award for its “Be One with It” ads.
Bibendum Joins Advertising Walk of Fame
The Michelin Man was inducted into Advertising Week’s Walk of Fame as “Icon of the Year.”
The United States of Advertising
Don’t get me wrong: I love advertising. Especially in our humble magazine. But sometimes one has to ask when enough is enough. Our state’s rest stops are apparently expensive to maintain. Four-star centers they are not, but Ohio spends $18.5 million annually to maintain 107 of them. With the state budget in shambles, Ohio is
The Real Art of Advertising: More Than Pretty Pictures and Catchy Phrases
ly work at “top-of-mind” consumer recall. Increasingly, though, tiremakers are using such long-term media to communicate more often and more directly with consumers. They inform customers of their new products and motorsport activities, educate about their product development process and quality, match customers to specific tires and dealers, and link up loyal customers and “leader”
Hamburg Agency Wins Continental Advertising Account
Continental Reifen Deutschland has awarded the account for its tire advertising in Europe, Africa and the Middle East to a new agency, Serviceplan. The Hamburg, Germany-based agency beat three competitors to secure the account on the merits of what Conti calls its “highly emotive” campaign concept, which focused on the safety aspects of Continental passenger