Aamco Launches Largest Advertising Campaign in Company History
(Aftermarketnews.com) Aamco last week unveiled a $30 million advertising campaign, the largest in the company’s 46-year history, to remind drivers that Aamco is there for them during these tough economic times.
The New Face(book) of Advertising
The mid-June U.S. market launch of Michelin’s Energy Saver A/S passenger car tyre range will not only be supported by traditional media campaigns.
Advertising on a Shoe String
Small businesses faceperiodic times of slow cash flow with precious little money to spend foradvertising. Here’s how you clear the hurdles and not spend a fortune doing it. • Write a press release. Itwill cost you only the time it takes you to write it and the charge for faxingor mailing your release to your
Affordable Advertising
Can’t afford traditionaladvertising? Here are some inexpensive ways to promote your dealership: • Network: Attend meetings,conferences or other get-togethers at which you can meet other business people.This can put you in touch with potential customers and with people who canrefer customers to you. • Referrals: Every personyou speak with – whether a customer, potential customer
Maxxis Signs Premiership Advertising Deals
Maxxis has signed lucrative advertising deals with Everton FC and Tottenham Hotspur FC, who finished fifth and eleventh respectively in last season’s Premier League.
Billboard Advertising
A billboard might be anideal way to promote your tire dealership, but billboard advertising might notbe cost effective unless you can get a full range of benefits from it. Well-placed billboards areseen by potential customers all day long, everyday. But research shows thatpeople don’t respond to billboard messages like they do to print ads: •
Advertising Pitfalls
Advertising is an expensiveway to attract business. It is an investment of time, resources and money thatdemands a return. Most dealers cannot affordthe expert advice of an advertising agency, so they handle the creation andplacement of ads themselves. And, more often than not, they make many commonmistakes that prevent their advertising from working. A few
Advertising ROI: Image is Everything, But Profit Power is in Numbers
In many independent businesses, advertising gets a bad rap. When times are tough, it’s the first to go. When times are tremendous, it’s the last priority. Any business expense without an immediate, noticeable return won’t make the top of a tire dealer’s to-do list, especially when that list is miles long, crammed with the hundreds
Use Technology to Maximize Your Advertising Dollars
For years, independent tiredealers have utilized technology to measure such critical aspects of theirbusiness as inventory turns and mechanic’s productivity. Why? Because for each of theseitems that contribute to revenue, there is an associated cost. Inventory needsto be purchased, mechanics need to be paid, and owners want to know that theyare getting an acceptable return
Six Easy Ways to Increase Your Advertising ROI
Growing companies need toconcentrate on what they do best – which, often, isn’t marketing. Most companies want to know whattheir return on investment (ROI) was for an advertising campaign. If it wasn’tsuccessful, they will move on to another method, and it will fail until theytake a look at what the business is trying to achieve.