Simple Strategies For Successful Advertising
Let’s start with the simple stuff.If you are running advertising that is not working, please stop! I know it sounds obvious, buthere’s what happens: People run advertising because they feel they ought to.They are not really sure it it’s working, but they hesitate to stop because itmay be one of their main forms of marketing.
Advergaming: The Future of High Performance Advertising?
High performance tire and wheel companies certainly know a thing or two about how to reach consumers. Specialty enthusiast magazines are stuffed with ads from these companies, and most have highly interactive Web sites – all designed to reach that red-hot 18-25-year-old market. But a new and highly popular form of brand and product promotion
Advertising: Standing Out in the Crowd Takes Planning, Savvy and Control
ADVERTISING: Standing Out in the Crowd Takes Planning, Savvy and Control Waste begins when you are "sold" advertising instead of "buying" it. Then your program is not really "programmed" but, instead, is the result of successful sales calls made by eager media representatives. Getting your ad dollars to produce more takes sound budgeting, astute buying
Kenda Tires becomes Cleveland Cavaliers associate partner for NBA playoff games
The tire manufacturer will be advertised on the court, with Kenda-branded rally towels, and will appear during local pre-game programming.
How do you define a tire tier?
Tire dealers provided various views on what attributes define a tire manufacturer’s tier.
Bridging the past and present: Totten Tire may be Birch Run’s best kept secret in tires
The single-location shop has always been able to draw the business it needs to keep busy, keep customers happy, and keep true to its roots.
Roger’s Tire Service focuses on customer service and community relationships
Roger’s Tire Service does things a bit differently. Your first hint: the business performs daily operations out of a barn.
Don’t overlook the importance of EV service training
We look at our data from tire dealers surrounding EV service and discuss how not providing training could be detrimental.
Kumho Tire USA names new VP of marketing
In her new role, Jessica Egerton will develop and execute integrated marketing and brand awareness programming for Kumho Tire USA.
The Alliance promotes JC Washbish to president
As president, Washbish will work with the Alliance board of directors on organizational directives, business development and industry relations.
