Trico Launches Spring Advertising Campaign
Trico Products Corp. has launched the “Storm the Court” national advertising campaign for its Trico wiper blade products. The spring campaign will coincide with the NCAA basketball tournament, and Trico will run geographically targeted advertising on radio, mobile, Web and Facebook throughout the season. Trico will also run a series of print advertisements in the
Falken Advertising Earns Davey, W3 Awards
Falken Tire Corp.’s in-house creative team earned four Silver Davey Awards and another two Silver W3 awards from the Academy of Interactive and Visual Arts (AIVA). The Davey Awards honors creative work from the best small agencies, firms and companies worldwide, according to Falken. The tiremaker earned silver Daveys for its “Ultimate Dark Night” RC
Midas Focusing on Tires in Advertising
This fall, Midas will focus on the tires-service message and will be offering consumers special offers throughout November. Shops in the U.S. will offer consumers up to $160 in mail-in rebates on four select Goodyear and Cooper tires. In Canada, customers can receive up to a $140 rebate on Goodyear, Dunlop or Bridgestone Blizzak tires.
Point S Launches First Canada Advertising Campaign
Point S, a tire and automobile service retail network, launches its first advertising campaign in Canada this week. The campaign plans to show clients that Point S cares about helping them reduce stress with Point S’s personalized customer service each time they visit. The campaign will showcase an “anti-stress” ball and the slogan, “No stress,
Meineke Begins Fall Advertising Campaign
Meineke Car Care Centers has kicked off the new “On With Life” advertising campaign with television spots this September, according to Market Watch. The multi-million dollar campaign features 15-second TV ads that show car care can interfere with everyday life and how Meineke can help. Using humor and empathy, the company said it will feature
Advertising is a Click Away
In the past, you could run an ad for tires or a service special and customers might call or come by. Today, you run an ad and, before coming by, they are far more likely to check you out online first. Moving forward this is unlikely to change, so plan accordingly. U.S. businesses spend $360 million
Getting the Most Out of Your Advertising Dollar
Prospective customers need to see the name of your company at least seven times before they even think about making a purchase from you. Advertising is expensive, and advertising needed to reach customers seven times can drain a budget. Incorporate some of these easy actions to make your promotion efforts more effective and dollar efficient:
Yokohama Wins Advertising Award
Yokohama Tire Corp. has been recognized by the American Advertising Federation of Orange County with a bronze, local-level ADDY Award for its “I Am Yokohama” campaign. The “I Am Yokohama” was designed by YTC’s digital ad agency INK. The ad features two television commercials, a micro-site, as well as print, online and social media creative.
Tire Pros Close to National Advertising Campaign
Tire Pros, a subsidiary of American Tire Distributors, met at Disney World in Orlando earlier this week to announce its plan to support dealers through a national advertising campaign in 2015. The soft-franchise marketing group is currently talking with five college conferences to negotiate national-level, omni-channel sponsorships similar to Tire Pros’ sponsorship of the ACC
Marshall Advertising to Promote GT Radial Brand
Giti Tire USA has given Costa Mesa, Calif.-based Marshall Advertising lead advertising and communication duties for its GT Radial brand. “We are looking forward to working together on marketing goals and expecting great, innovative ideas from Marshall. Marshall’s prior experience working with the import tire industry was an important factor,” said Joe Anzelmo, director of