Nitto Debuts New Website
Nitto Tire U.S.A. has launched an all new website. The site features a scalable design as well as personalized user experience, the company said. “Our goal was to create the most advanced and forward thinking website in the tire industry,” said Stephen Leu, assistant manager of brand publishing for Nitto. “We wanted our customers to
Nitto Releases All-Weather Tire
Nitto Tire U.S.A. has added a new tire to its Grappler series– the Exo Grappler AWT. The tiremaker said the Exo Grappler ATW is a “true all-weather tire.” The tire is designed specifically to deliver consistent traction on dirt trails, gravel and farmland while providing comfort when cruising at highway speeds, Nitto said. The Exo
Nitto Tire and Tomo Mizutani Receive International Citizen Award
Nitto Tire U.S.A. Inc. was recognized by the Japan America Society of Southern California (JASSC) at its 105th Anniversary Dinner & Gala Celebration on June 17 in Beverly Hills, Calif. Tomo Mizutani was presented with the organization’s Kokusai Shimin Sho (International Citizens Award) in recognition of his business leadership, community involvement and stewardship to strengthen
Nitto Tire Wishes the Ford Mustang a Happy Birthday
To celebrate the Ford Mustang’s 50th birthday this year, Nitto Tire USA Inc. announced the launch of its new website to let people wish the Mustang a “happy birthday” and to share Mustang stories. Visitors to the website can share Mustang stories, YouTube videos, images or birthday messages on Nitto Tire’s new site. People can also submit
Nitto Tire Sponsors Award-Winning New York Festival Documentary
Journey to Washington: On the Trail of Senator Inouye, Japanese-American Pioneer, a documentary that was sponsored by Nitto Tire USA, won the bronze award in the 2014 New York Festival’s International Television and Film Awards’ “biography/profile” category. Fujisankei Communications International, the American arm of the Japanese media conglomerate Fujisankei Communications Group, produced the film. Journey to Washington
Nitto Tire Retains Kahn Media for Public Relations Actions
Nitto Tire USA Inc. has engaged Kahn Media Inc. to assist with public relations initiatives, including targeted media outreach, new product debuts and event promotion. Kahn Media will provide Nitto Tire USA with media outreach and public relations assistance for the company and its full product lineup, which ranges from street car, SUV and truck
Nitto Enters Three-Year Agreement with Texas Rangers
The Texas Rangers and Nitto Tire announced Wednesday, Feb. 19, a three-year sponsorship agreement that begins immediately. The partnership includes exclusivity for media backdrop used by the Rangers in the interview room during spring training in Surprise, Ariz. Nitto Tire will also have exclusivity for media backdrop for all formal press conferences with Rangers pitcher
Nitto Sponsors Griffin King of the Hammers Race
Nitto Tire will return this year as presenting sponsor of the 2014 Griffin King of the Hammers off-road race. The eighth running of the Griffin King of the Hammers presented by Nitto Tire is set for Friday, Feb. 7, 2014, in California’s Johnson Valley. The 4×4 race will be the culmination of this year’s weeklong
Nitto Presents Auto Enthusiast Day
Nitto Tire U.S.A. is hosting its inaugural Auto Enthusiast Day Dec. 7, at Auto Cub Speedway in Fontana, Calif. The tiremaker has created the event to express its appreciation and support for the automotive community with a fun-filled day at the track, the company said. Recently, Nitto surpassed the five million mark for Facebook fans.