Nitto Tire U.S.A. has launched an all new website. The site features a scalable design as well as personalized user experience, the company said.

“Our goal was to create the most advanced and forward thinking website in the tire industry,” said Stephen Leu, assistant manager of brand publishing for Nitto.  “We wanted our customers to not only be able to explore our site with ease across every platform, but also benefit from a customized user experience that helps them make an educated and informed buying decision.”

The website’s product landing pages are designed to help consumers find the right tire for their needs with user generated reviews from a third party integrated onto every product page, Nitto said.  In addition to the reviews, product pages feature 180-degree and 360-degree product rotations in a 3D rotator allowing the consumer to see sidewall and tread designs in better detail.

To check Nitto’s new website at www.nittotire.com.