Toyo Launches Sweepstakes on Facebook
Toyo Tire USA Corp. has launched a new Facebook-based consumer promotion – the Toyo Smooth It Over Sweepstakes. The promotion, which runs through June 2, allows Toyo Facebook "fans" to "’smooth things over’ even when they’re not driving," according to Toyo. “Fans can use the site to share one of several fun cards socially with a
Expand Your Dealership’s Facebook Efforts with Promo Pages
Facebook has evolved to be at the heart of our online social life, and as a result it has become a place where businesses can openly communicate to customers on a whole new level. I believe Facebook is the most exciting and expansive marketing tool today for the powersports industry. At Duo Web Solutions, we
Falken Facebook Effort Giving Away Upgraded Wrangler
As part of its partnership with Jeep Jamboree USA, Falken Tire Corp. is giving away a 2013 Jeep Wrangler in a new Facebook sweepstakes promotion.
Facebook Graph Search is a Game Changer
About two-thirds of the economy is now based on peer recommendations, according to McKinsey & Associates. That percentage is likely to grow with the recent announcement of Facebook Graph Search, a game changer in how consumers find peer recommendations and a direct affront to Yelp and Google. Basically, with Graph Search (which I am currently
Cooper Launches ‘Life’s Road Trips’ Facebook Promo
Cooper Tire is offering Facebook fans the chance to win an entire year of free gas during the “My Every Day Road Trip” contest, which runs March 1-29.
Engage Your Followers With Facebook Campaigns
The real Facebook success stories come from business owners who are delivering relevant, timely content to their fan bases and cashing in on the rewards of their efforts. The name of the game is engagement. It’s no longer enough to just have a bunch of fans following you but not really paying attention. In
Nitto Hits 3 Million Facebook Fans
Nitto Tire has achieved a new social media milestone, hitting 3 million fans on Facebook. "We have an incredible base of knowledgeable and enthusiastic people who appreciate the innovation and excitement Nitto Tire pursues every day in everything we do," said Tomo Mizutani, president of Nitto Tire U.S.A. Inc. "That spirit is reflected in the
Champion Breaks 100,000 Facebook ‘Likes’ Barrier
Federal-Mogul said that its Champion brand of spark plugs, wipers and chemical additives has surpassed 100,000 "Likes" on Facebook, "and is now adding hundreds of new fans each day as a result of an aggressive digital advertising program and innovative grassroots marketing initiatives." The brand’s Facebook page – facebook.com/championparts – “features a variety of contests
Nitto Hits 2.5 Million Facebook Fans
Nitto Tire has hit another social media milestone, garnering 2.5 million fans on Facebook. The tiremaker also kicked off its latest social media campaign, “Our Ears, Your Underdog Story.”
How is Facebook Working for You?
Generally speaking, most dealers are finding value in their Facebook marketing, but as with most marketing initiatives, many of them are trying to quantify the bottom-line results.