Nitto Tire has hit another social media milestone, garnering 2.5 million fans on Facebook.
The tiremaker said that to date, it has almost tripled its Facebook fan base in less than a year, having garnered its first million fans in December 2011.
"We are so thrilled to close out this year on a high note, having reached yet another social media milestone," said Tomo Mizutani, president of Nitto Tire USA. "Our fans are what solidifies our leadership in the digital space and they are largely the reason of what fuels our passion and drives us to innovate. We couldn’t have reached this achievement without them and are so thankful to have such a great community of loyal supporters."
Nitto added its current social media and marketing campaign, "Our Ears, Your Underdog Story," celebrates the humble beginnings and successes of Nitto’s loyal fans. The program encompasses an integrated Facebook contest where fans are encouraged to share their underdog stories for a chance to win several prizes, including an iPad mini or Kindle Fire HD. The campaign also includes a billboard in Times Square and a short comic book on Nitto’s background, which was released yesterday.