Nitto Tire has achieved a new social media milestone, hitting 3 million fans on Facebook.
"We have an incredible base of knowledgeable and enthusiastic people who appreciate the innovation and excitement Nitto Tire pursues every day in everything we do," said Tomo Mizutani, president of Nitto Tire U.S.A. Inc. "That spirit is reflected in the incredible support we are seeing through Facebook and the community that has been built by the users of our products."
Nitto attributes its success to unique engagement strategies, which have included letting fans virtually build and vote for their favorite Nitto-clad car, compelling automotive photography, and a year-long sponsorship of DJ and producer Steve Aoki in 2012. Nitto added it has several fan outreach programs scheduled for 2013.
To celebrate the landmark, Nitto is offering a special gift to the first 3,000 people who sign up starting on Feb. 19 they will receive a commemorative comic book tracing the history of the brand. The comic showcases Nitto’s grassroots growth in the U.S., growth which the company said closely mirrors the tiremaker’s success on Facebook largely driven by enthusiast followers and unique promotions.
Nitto’s Facebook page can be viewed at www.facebook.com/nittotire.