Federal-Mogul said that its Champion brand of spark plugs, wipers and chemical additives has surpassed 100,000 "Likes" on Facebook, "and is now adding hundreds of new fans each day as a result of an aggressive digital advertising program and innovative grassroots marketing initiatives."
The brand’s Facebook page – facebook.com/championparts – “features a variety of contests and other opportunities to learn more about ‘Performance Driven’ Champion products,” the company said.