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Toyo Tries to Get Lucky With Facebook Contest

Toyo Tire U.S.A. Corp. launched a St. Patrick’s Day-themed contest that will run through March 17. Toyo’s "Get Lucky with Toyo Tires Sweepstakes" is based off its Facebook page – facebook.com/toyotires – giving consumers the chance to win prizes, including the grand prize of a Robby Gordon Traxxas Slash-series radio-controlled truck. A pair of first

100,000 Followers Later, Kumho Continues Facebook March

Kumho Tire USA claims its brand awareness among consumers is "growing exponentially," much of that increase coming from not-so-traditional methods. One of those has been Facebook, where on Feb. 2 Kumho’s page reached the 100,000-follower milestone. According to the tiremaker, that represented a growth of more than 1,550% in just six months. Currently, Kumho offers

Have You Tried Facebook Advertising Yet?

It’s encouraging to see so many tire dealers now using Facebook, many of them quite effectively! But how many of you have advertised on Facebook? If not, you are missing an excellent opportunity for extremely targeted online advertising and a great way to build your fan base. Facebook display ads show up on the right

Sumitomo Looking for a Few Good Fans on Facebook

Fans of the new Sumitomo Facebook page can enter to win a set of Sumitomo HTRZIII high performance radials.

1 Million & Counting: Nitto’s New Facebook Achievement

Nitto Tire USA claims to have reached the 1 million fan level for its Facebook page.The achievement comes on the heels of Nitto being named one of the top 10 fastest growing Facebook Pages in the month of November by InsideFacebook.com. The tire company said that from 2010 to 2011, its Facebook fan numbers increased

Nitto Goes Virtual With New Facebook Game Effort

Car Town players can participate in Nitto-branded game missions featuring the company’s new line of tires.

Live at SEMA: Nitto Debuts UHP Motivo, Facebook Sweeps

Nitto Tire USA unveiled its new "active all-season UHP tire," the Motivo, at its booth at the SEMA Show/Global Tire Expo. The Motivo, backed by a 60,000-mile limited tread wear warranty, will be available in many 17- through 20-inch sizes with W- or Y-speed ratings. The tire’s tread pattern features: large tread blocks to enhance

Nitto Launching Tire, Facebook Sweeps

Nitto Tire USA Inc. is set to unveil a number of new products and initiatives at the 2011 SEMA Show. Being unveiled for the first time at SEMA is the all-new Motivo, which the tiremaker calls an "active" all-season UHP tire. Motivo will be available for many 17- to 20-inch wheel diameter applications and will

Cooper Facebook Sweeps Supports Product Launches

Focusing on its recent product launches, Cooper Tire & Rubber Co. offered its Facebook "fans" the chance to win one of 20 sets of new tires, including installation and balancing. The four product lines launched in 2011, the Cooper Discoverer A/T3 and S/TMaxx and the Cooper Zeon RS3-S and RS3-A, were featured in Cooper’s Hot

Facebook Targets Small Businesses With New Program

The company aims to show businesses how to optimize their individual pages and to use Facebook’s self-serve ad platform to effectively target customers.