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The Latest Consumer Buying Data on Major Auto Purchases

The way consumers shop for tires has evolved over the years–you’re probably installing more tires from an online purchase than ever before and having conversations with customers who know (or think they know) what tires they need on their vehicle, thanks to the endless amount of information at our fingertips. The pandemic shifted consumers’ digital

Synchrony Financial Keith Mait What's Treading consumer buying behaviors
Darren McLea Joins Molloy Sales Development

Molloy Sales Development has hired Darren McLea, former partner at McLea’s Tire & Automotive in Santa Rosa, California. After graduating from San Diego State University, McLea returned home to Santa Rosa and helped his family build McLea’s Tire & Automotive. The business became a client of Molloy Sales Development, which helped grow the business. A

USTMA Gives National Tire Safety Week Tips

The U.S. Tire Manufacturers Association (USTMA) kicked off its annual tire safety awareness campaign, National Tire Safety Week, last week, which ran from June 27– July 3. This initiative was intended to educate consumers, motorists and fleets about tire care, safety and maintenance.    U.S. tire manufacturers recommend drivers check tire pressure at least monthly, regularly check

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Rising Gas Prices Make Tire Distributors Rethink Pricing, Service Models

At the end of March, the U.S. government reported that the national average price of gasoline had reached $4.23 per gallon, which is an increase of $1.38 or 48% per gallon compared to one year ago. The situation for on-highway diesel fuel is worse, having increased a jaw-dropping 64% in the last 365 days. For

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Mobile Tire Scanning Looks to Streamline Vehicle Inspections

According to the National Highway Transportation Safety Administration (NHTSA), tire failures are to blame for approximately 11,000 vehicle crashes per year. That’s why it’s necessary for automotive and tire companies to remove dangerous, defective tires from circulation. In order to do so, they must have the ability to inspect tires quickly and accurately. Tire dealers

DOT mobile tire scanner anyline
Roger McCollum on Commitment to Industry [Podcast]

Roger McCollum, chairman and CEO of NA Williams, began his long career in the automotive aftermarket at Ken Tool Co., in Akron, Ohio, where he served in a variety of sales and management positions, eventually advancing to national sales manager. He joined N.A. Williams Co. in 1984 and currently serves as chairman and CEO of the

NA Williams’ McCollum: My Commitment to the Aftermarket

Roger McCollum, chairman and CEO of NA Williams, began his long career in the automotive aftermarket at Ken Tool Co., in Akron, Ohio, where he served in a variety of sales and management positions, eventually advancing to national sales manager. He joined N.A. Williams Co. in 1984 and currently serves as chairman and CEO of

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TIA Announces Slate for 2021 – 2022 Board of Directors

Those newly elected to the Tire Industry Association’s board will serve three-year terms.

USTMA Launches National Tire Safety Week

USTMA also released key findings of a recent survey, in partnership with Discount Tire and Ipsos, showing drivers know the basics, but need more knowledge about tire safety, specifically pressure, tread and rotation.

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Idled Driving Shouldn’t Mean Stalled Vehicle Service

There is plenty of unperformed maintenance out there for the taking – the result of undetected or neglected automotive care.

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